1) Bullhorn. “We were in a recession, so brands needed to be louder to be heard,” says Woodall, explaining that the bullhorn is both a symbol of the company’s approach when it launched in 2009 and the “amplification we provide for the causes that we represent.” A local artist paints a new bullhorn for Black Sheep every year; Gonzo Figueroa did this, the first one.
2) Tiny Victories Journal. A hybrid diary/yearbook that documents agency accomplishments, which is updated every Champagne Friday.
3) Champagne: Essential for Champagne Fridays, a bubbly tradition, during which employees pause “to celebrate our tiny victories and toast each other on accomplishments—big or small.”