Red snapper filets will sell for $9.99 per pound at tomorrow's Whole Foods Voss grand opening.

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In Hinduism, the god Shiva is both creator and destroyer, as one cannot exist without the other—creation and destruction go hand in hand. In Greek mythology, the phoenix burns to death and is reborn from its ashes. In Western culture, it was Joseph Schumpeter who popularized the idea of "creative destruction," derived from Marxist theories in which ongoing mutation in financial markets "incessantly revolutionizes the economic structure from within, incessantly destroying the old one, incessantly creating a new one."

"This process of Creative Destruction," Schumpeter wrote, "is the essential fact about capitalism."

Whole Foods Market
1407 S. Voss Rd.
wholefoodsmarket.com/stores/voss

In Houston, you can see this economic theory in play for yourself at the Whole Foods Market on Voss, which opens its doors tomorrow for the first time. There was already a Whole Foods down the street, you see, but it was an old one. Whole Foods emptied it out and created a new one—this one, at 45,000 square feet, twice the size of the previous grocery store. This one can hold everything from a ramen bar to an actual bar, a bar pouring 20 different beers and four different wines for you to sip as you shop.

But why battle today's crowds to see the new Whole Foods for yourself? For one, there's a killer deal on red snapper tomorrow morning from 8 to 10 a.m. only. The filets will be $9.99/pound (they're normally $16.99, a savings of roughly 63 percent), and good luck getting any if you arrive close to 10 a.m. For the rest of the day—and the week—however, Whole Foods will be offering a different kind of deal: 1 percent of net sales will be donated to a local charity for the first five days it's open.

Tomorrow's donation will go to the Houston Symphony; Thursday's to Quilts for Kids; Friday's to Pup Squad Rescue; Saturday to the Trotter Family YMCA; and Sunday's to the Houston Arboretum. The store will open tomorrow at 7 a.m. and will be open until 10 p.m. seven days a week.

 

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