Just two years after Houston-based Men's Wearhouse fired longtime CEO (and spokesman) George Zimmer, the company is once again going head to head with its founder. Last week Men's Wearhouse announced that it has partnered with Macy's to open 300 licensed tuxedo rental shops inside the department stores.
The first store-in-store Macy's Tuxedo Shops will open in Fall 2015 in Houston, New Jersey and San Francisco, with the remainder of the 300 planned locations rolling out by Fall 2016. According to a press release announcing the partnership, the tuxedo rental business is part of a major push from Macy's to expand its special events offerings, integrating tuxedo rentals into departments that specialize in wedding and prom apparel.
Though the stores will be branded as Macy's concepts, they will be operated by Men's Wearhouse and Men's Wearhouse will be the exclusive tuxedo provider at all Macy's stores.
Where does Zimmer fit in to all of this? Just two weeks ago it was announced that Zimmer and his e-commerce tailoring start-up, zTailors, would form their own exclusive partnership with Macy's and Bloomingdale's, offering in-home or in-office tailoring for any suits bought online from those retailers. The service will be available nationwide by this fall with a price that is similar to the cost of in-store tailoring. It's a big win for zTailors, which is already being called "the Uber of tailoring."
Basically Macy's is creating partnerships that position it as a competitive suit shopping destination, whether customers prefer to buy (or rent) in-store or online. No matter which new Macy's venture proves more popular, the competition already sounds like a win for shoppers.