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The arc of the beauty universe is long, but it bends towards convenience. It seems like only yesterday that DryBar brought the blowout back to life. Booking a quick appointment online—what could be easier, we thought? Leave it to married Houstonians Libby Cagle and Lauren Taft to take that idea and make it even more convenient.

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Founders Libby Cagle and Lauren Taft and head stylist Sergio Morales

This month they launched Pageboy, a styling service that brings the blowout to you with just a few taps on your iPhone. The Pageboy app (named after Anna Wintour's famous bob) is available for iPhones, and the sleek interface was designed by Houston's Jawda + Jawda.

It's not the first service to offer at-home or in-office beauty treatments (BeGlammed launched in Houston earlier this year) but Pageboy stands out not just because everything about the service was designed with Houstonians in mind but also because Cagle and Taft have built-in features to optimize the experience. 

Users can choose from eight signature styles, including the "Big + Blown" (what one call Dallas hair), the "Smooth + Sleek" and several levels of oomph in between, plus options for a voluminous ponytail, a messy bun and a fishtail braid—or pick your own custom style.

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Once users select the date and time of their appointment—blowouts can be booked less than an hour from the appointment time or as far as three month in advance. Before an appointment is confirmed a client can leave notes about their hair—is it extra-thick? Kinky? Ultra-fine?—and request a Pageboy stylist they've used before, if they prefer. 

A blowout from Pageboy costs $65, about $20 more than a typical service at Drybar, but saves users the hassle of an extra errand. It's the most convenient way to get red-carpet ready hair until someone comes up with an app that does your hair while you sleep.  

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