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My Flaming Heart beckons with color and creativity.

Image: Beth Levine

Nestled on Main Street is a true hidden gem. As the name of My Flaming Heart suggests, this is not your typical boutique. Home to an eclectic mix of one-of-a-kind jewelry, a curated collection of Texican and Mexican folk art, a posse's worth of cowboy boots, and most notably owner Judy Masliyah's custom pin-up-inspired dresses, My Flaming Heart is a feast for the senses.

You can find everything from badger claws and coyote teeth (yes, teeth) to baby clothes within the walls. The displays themselves are as unique as the saleable goods—think of a mix between Quentin Tarentino's From Dusk Till Dawn and American Horror Story: Coven sprinkled with a touch of Haight-Ashbury attitude and a dash of street art. That's the amount of love and care has gone into the shop's layout and design. 

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A vintage dress pattern covered in a kitschy Santa head print? Only at My Flaming Heart.

Image: Beth Levine

Originally from California, Masliyah moved to Texas in 2000. With a background in fashion design and a love of the visual arts and Latin imagery/influences, she opened up My Flaming Heart hoping to inspire curious Midtown passersby who stumble into her shop the same way she was inspired by Soap Plant and LDJ Gallery in Los Angeles.

Masliyah isn't the only creative mind at My Flaming Heart, either: All the women who work at the boutique create items for sale and will work with you if you're interested in the look but would prefer something custom. When she's not at the store, you can find Masliyah scouring craft and country fairs in and around Smithville (where she lives) as well as the Round Top Antiques Weekend.

She says her favorite new items in the store at the moment are Indonesian puppet heads, which Masliyah plans to incorporate into the next window display. On Fridays and Saturdays, My Flaming Heart stays open until 10 p.m., so that those out for a night at neighboring restaurants and bars like Double Trouble, Continental Club and Sparrow can stop in and discover what among the shelves calls out to them.

With Valentine's Day right around the corner, there's no better time to discover this store for yourself—you just might set your heart aflame.

My Flaming Heart is located at 3622-C Main St., 713-533-1147, myflamingheart.com.

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