Any eyes turned towards the Houston sky this weekend might have caught an unexpected sight—a blimp aloft advertising DICK'S Sporting Goods. The sports mega-retailer has officially made its first foray into Houston, celebrating the opening of six Houston-area stores in October with a three-day celebration featuring country megastar Carrie Underwood and 40 other celebrity appearances at local stores.
On Friday Underwood made an appearance Dick's Sporting Goods at Baybrook Mall in Friendswood—her athleisure line, CALIA by Carrie Underwood, is sold exclusively at the retailer, so this is its Houston debut. The event also featured a CALIA pop-up shop filled with fitness gear and a high-energy workout led by Underwood and her on-the-road fitness trainer, Eve Overland. The fitness and lifestyle brand focuses on comfortable workout gear in feminine styles, making it easy to transition from beast mode in the gym to everyday life.
As part of the festivities, Underwood and The DICK’S Foundation donated $100,000 to Houston’s Aldine Independent School District to support girls' youth and high school sports, part of DICK'S Sports Matter initiative, which has given out $50 million to support youth team sports since 2014.
“At DICK’S, we believe sports make people better, and through this partnership, we are proud to provide more opportunities for girls to play sports throughout the Aldine Independent School District,” said DICK’S chairman and CEO Edward W. Stack via press release. “The DICK’S Foundation and our CALIA by Carrie Underwood brand look forward to this $100,000 grant making a difference in many girls’ lives.”
The grand opening weekend also included appearances by five-time Olympic volleyballer Kerri Jennings Walsh, Texans linebacker Brian Cushing and Duck Dynasty's Phil Robertson and Rockets legend Clyde Drexler and former Astro Roger Clemens.
DICK's Sporting Goods stores are now located at Baybrook Mall, Deerbrook Mall in Humble, The Shops at Park West in Katy, Willowbrook Mall, The Woodlands Mall, and First Colony Mall in Sugar Land. In Baybrook and Katy, Dick's has also opened adjacent locations of the company's other retail concepts, Galaxy Golf and Field & Stream.