1. Cider isn’t supposed to be sweet.
At the beginning of the 20th century, cider was the number one beverage in America. Then came Prohibition, which resulted in America’s cider apple orchards being destroyed. When people here began making cider again in the 90s, culinary apples were the only ones widely available. For comparison, it would be like trying to make a fine wine using only store-bought grapes.
2. It’s all about the apples.
Austin Eastciders is influenced by tradition, using white wine yeast and real cider apples sourced from Europe. Unlike culinary apples, cider apples are full of tannins that create astringency and a much more complex flavor profile. They are then then married with dessert apples from the Pacific Northwest for a perfectly-balanced cider that’s dry clean, crisp, refreshing and tastes almost too good going down.
Would it be cheaper to source all apples from America? Of course, but they wouldn’t be the right apples. Austin Eastciders is what it is because its cider apples have been growing uninterrupted in orchards for centuries. Quality is important. That goes for all the natural ingredients used in Austin Eastciders.
3. The best cider comes from Texas.
We are not apple farmers. We are cider makers. Could we move to an apple producing region, grow our own apples and make cider? Sure, but it wouldn’t be the delicious and complex cider we make today in good ol’ Texas. The most important thing is sourcing the best cider apples and using only high-quality ingredients to create cider everyone can love.
4. Everyone can enjoy cider.
Austin Eastciders is cleaner, crisper and more refreshing because it is dry with just the right amount of sweetness added back in. As popularity grows, Austin Eastciders is helping move the mainstream toward cider that’s lower in sugar and features more complex flavor profiles. And with a range of styles, there are ciders that appeal to beer, wine and cider drinkers alike. Not to mention Austin Eastciders is both gluten free and certified kosher.
5. Every occasion is a cider occasion
As everyone who lives there knows, Austin is for play. Whether catching a great new band or spending the day at a favorite swimming hole, we believe Austin Eastciders fits in so well because it’s so easy to enjoy no matter where you go, no matter who you’re with, or what season it happens to be. It just has that special something that makes your good times even better.
And it’s not just Austin. People are connecting with each other over Austin Eastciders all over in the same ways. At the beach, backyard barbecues, outdoor concerts, city parks, around the campfire, or at live music venues. It’s why we have connected and partnered with local tastemakers like Houstonia to bring our communities together to bond over delicious, craft cider and great, local music.
We hope you’ll join us for Cider Sessions, Texas crafted cider and sounds, presented by Austin Eastciders and Houstonia Magazine on October 19 at Silver Studios!