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Michael Kors is the latest designer to forego using animal fur in future designs.

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Michael Kors will no longer use fur in his designs. The announcement came after MK officials met with PETA, the animal-rights activist group, earlier this month. The decision to phase out fur by the end of 2018 extends to the brand’s luxury line and recently acquired Jimmy Choo.

Michael Kors CEO John Idol confirmed the brand would indeed be fur-free by this time next year, noting the decision “marks a new chapter as our company continues to evolve its use of innovative materials.” Chief creative officer, Michael Kors himself, agreed, adding: “We now have the ability to create a luxe aesthetic using non-animal fur,” WWD reported.  

According to The Business of Fashion, the brand’s new fur-free policy will phase out production by the end of December 2018. Until then, WWD noted, customers may see some fur items in stores next year from already produced collections, but Kors will forfeit fur moving forward. Plus, PETA wrote, Kors will not show any fur pieces in future runway shows.

The policy change is a departure for the American luxury designer and retailer, which debuted fur collections as recently as this year. In fact, Kors has been a target of PETA's protests on several occasions.

Kors is just the latest designer to forego animal fur: This past fall, Gucci and BCBG Max Azria announced fur-free policies of their own.

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