Per Us Weekly, social media analytics firm D'Marie announced on Tuesday that each of Bey's Instagram posts has a value of $1 million, based on the company's formula, which includes factors like number of followers, post reach, engagement and click rate. It was probably the pregnancy announcement post that put the Houston native over the top, receiving 10.8 million likes from Beyoncé's 98 million followers to become the platform's most-liked post of all time, beating out the previous record, held by Selena Gomez for a sponsored post—sponsored!—of the singer sipping from a Coca-Cola bottle with her lyrics on it.
(Fellow Texan Gomez is now in second-place on the Instagram influencer list, with posts worth about $775,000 each according to D'Marie.)
How did Beyoncé celebrate the announcement? By posting a video in honor of her anniversary with husband Jay-Z filled with home movies celebrating their relationship milestones, and linking to a new recording and full video of her song "Die With You," and an anniversary playlist that are both available exclusively on Tidal. A sweet gesture to her husband, not to mention a promotional boost for his streaming service worth seven figures—yup, that's what we call a solid anniversary gift.