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Central Houston is targeting families who want their kids to be raised close to the action, in the hustle and bustle of city life.

As millennials age, many are following in their parents' footsteps and heading to the 'burbs, where the houses are big and cheap and their kids have easy access to good schools. But still others want to stay close to the action, near the museums and parks of Houston proper, and where it isn't unheard of to walk to coffee shops and restaurants. A new website is focused on showing potential inner-loopers they won't have to compromise on their kid's education in order to have an urban lifestyle.

Central Houston, downtown's economic development group, is hoping to lure more young families inside the Loop with their new website, Learn Central. There, you can click through for neighborhood stats and photos, including the average income of the area, its walkability score, and the various schools your kids would be zoned for. You can even drill down on each individual school—both public and private—and take a look at class size, special programs on offer, and, eventually, comments from those in the know about the pros and cons of each school.  

“Parents often think that they must live in the suburbs to ensure their children receive quality educations,” said Bob Eury, president of Central Houston, in a statement announcing the website's launch. “On the contrary, there are many established and emerging education options close to Downtown Houston — in fact, some of the region’s highest achieving schools are located centrally."

The site has the lowdown on 150 inner-loop schools and 33 different neighborhoods. You can enter in your work address and how you choose to get there (car, bike, transit) and it'll give you commute times from potential neighborhoods. There are even resources on finding centrally located childcare and after-school programs. 

"With Learn Central, we hope to demonstrate to families, and the community as a whole, that it’s possible to raise children in an urban, culturally diverse environment,” Eury said. And with any luck, the site will help draw more of those families into the heart of the city.

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