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Image: Marco Torres

Saul Obregon

Owner, La Macro Food Truck

What sets La Macro apart from other taco trucks in the city?

My staff and I believe that customer service is golden. Our goal is to provide the best taco experience possible to everyone in Houston.

What is the hardest thing about running your food truck?

We have been blessed with an increased demand and popularity over the years, which means that we receive many requests to set up all over the city, more than we could possibly keep up with. As of now, we are limited to only one truck and location.

During the aftermath of Hurricane Harvey, La Macro served food to many people who were affected by the storm, including first responders and shelter volunteers, all for free. Why?

Houston means everything to me. My love for the city and its people goes all the way back to my youth living in First Ward. My desire to bring Houstonians together through food is a driving force that keeps us going.


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Alex Martinez

Owner, Boombox Taco 

Apart from your regular Taco Tuesday night at Axelrad, the Boombox Taco truck posts up to art shows, concerts, and nightlife events throughout the city. Why is it important for you to support the arts in Houston?

As a former DJ, musician, and promotor, I do my part to attract more people with delicious food. It’s all about helping to enrich the city through art and music, while at the same time maintaining a sense of community.

What is the best thing about being a taquerio?

The best thing for me is carrying on that tradition in my own way. I come from a long line of hardworking taqueros in Mexico, whose life lessons keep me going every single day. I love my job! As an immigrant, I work hard every day, as if it was my first day in the city. My life, which is a street life and a taco life, is beautiful.

Boombox Taco is painted lie a large boombox, complete with spea ers and colorful flashing neon lights. What type of music does your
truck play?

It’s tropical and electronic, a combination of Central American and African rhythms, both traditional and New Age. The music is multifaceted, just like the city. Many people ask me about the tracks on my nightly playlist, and more often than not, the answer is a Houston artist, band, or DJ. I rep for the city at every opportunity.


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Maria Samano

Owner, Tacos Tierra Caliente

What is your favorite part of being a taqueria in Houston?

I love serving people from all walks of life and from all over the world. It gives me joy that they leave my truck with their belly full and happy. It’s really not about the money for me. Sometimes, I serve clients who don’t have a lot of money—maybe only a couple of dollars—but I will treat them with the same respect as anyone else and provide them with an extra taco or two to get them through the day. I serve from the heart and hope they will pass that kindness off to others. 

The original Tacos Tierra Caliente truck is almost 20 years old. You now have three, and soon there will be four. What are the greatest challenges you've faced?

Cooking and serving the food is a joy for me. The most difficult parts are the long hours and keeping up with every detail and regulation that a food truck is required to maintain. We take all of our trucks to the commissary every night in order to keep them clean. Food truck life is hard work, but very rewarding. As a business owner, it’s hard to take a day off or take a sick day. But seeing the happiness of my customers makes it all worth it.

What advice would you give to other immigrant women?

Anyone who is willing to work hard and fight for their success will reach their dreams. And that’s the majority of us. I’ve lived half of my life inside my taco truck, and I don’t regret it. I meet all of my customers with my smile and all my heart, as well as my tacos. 

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