The Makeup Show, a traveling professional beauty trade show and networking event, has figured out what the rest of us have known all along: Houston is awesome. As such, the show has rightly rerouted its 2019 Southern tour stop from Dallas to H-Town.
For two full days–Saturday, March 23 and Sunday, March 24–The Makeup Show will bring about 70 brands, 50 educational opportunities and workshops, and thousands of beauty professionals together at the Hilton Houston Post Oak, a decision owners Shelly Taggar and Alan Boss made after learning just how much support for The Makeup Show comes out of the Bayou City.
"A lot of people in Houston travel to Dallas to come and enjoy the show," Taggar told Houstonia. "We decided because they have been supporting us for four years and traveling for the show, we should try and make it a little bit easier for them."
For years, Dallas was The Makeup Show's Texas hub, joined by other annual stops in New York, Los Angeles, Chicago, and Orlando. But last year, the Dallas event took place shortly after Hurricane Harvey devastated Houston, and that left a lasting impression on Taggar. The Makeup Show fundraised for recovery efforts and industry groups affected by the storm, but this year, organizers wanted to do more.
"The Makeup Show chose to move from Dallas to Houston not only because of the city's culture, creativity, character, and overwhelming request from local artists, but to help the city [with] the still prevalent aftermath of last year's Hurricane Harvey," a press release said. "The show is looking to do their part and contribute to the efforts in building up the city and help with the healing process."
For 14 years, the boutique event has connected people working or studying in the beauty and fashion industries, from makeup artists to cosmetologists to retail professionals. Keynotes, workshops, demos, and more are meant to keep artists abreast of the latest trends, Taggar says, from new color lines to tools and lighting. Some brands, exclusive to The Makeup Show, use the annual trade show to launch new products. Houston was a natural fit given its status as "an up-and-coming beauty hub," organizers said, full of "new indie brands [and] a multitude of artists that call Houston their home."
Taggar says she's excited to bring the show's energy to Houston and hopes Dallas' feathers won't be too ruffled. "We hope they still support us and come to Houston," she says. Come on, guys—we have Beyoncé.