Lunchroom bullies, find a new insult: 'Four eyes' is about to become a compliment thanks to Warby Parker Kids, which launched in-store yesterday at all of the trendy eyewear retailer's Houston locations.
After piloting kids' frames earlier this year in New York City, Warby Parker is taking its pint-sized offerings nationwide (and into Canada). The collection includes six scaled-down versions of favorite Warby Parker frames (Wilkie, Lyle, Louise, Percey, Chamberlain, and Daisy, which could just as easily be the names of kids hip enough to wear them) in a range of colors, from Peony to Oxford Crystal Blue, and two sizes: "Jr." (ages 8 and up) and "Jr. Jr." (ages 4-7).
Starting at $95 (including prescription lenses), each pair uses the same materials as regular adult frames, and the company says there's little difference between the two other than smaller size and the addition of spring hinges "to better accommodate energetic, growing children," a press release reads. Polycarbonate lenses are still scratch- and impact-resistant, anti-reflective, and UV-protected, and frames are crafted from hand-polished cellulose acetate.
Like their parents, Houston kids in the Heights and the Woodlands can now try on and purchase frames in-store or have them shipped home just in time for back-to-school shopping. For every pair of kids' glasses sold, a pair is distributed to a child in need through the brand's nonprofit partners and Warby Parker's Pupils Project.