Southwest has pulled the plug on flights to Mexico City.

Mexico City may be the land of great art, incredible food, and elegant hotels—so why haven't you been there yet?—but Southwest sees it more as a business travel destination, and for this reason alone, the Dallas-based carrier is ending its service to and from the city on March 30, which includes its four daily flights from Hobby, according to The Chron's Andrea Leinfelder.

Though Southwest reports that its vacation destinations are outperforming its business-heavy markets, it's possible the carrier never got a good feel for the Mexico City travel market, where a majority of people still use travel agencies to book flights to America, and prefer carriers such as CDMX-hub AeroMexico or low-fare InterJet, both of which fly direct to IAH. United also offers numerous direct flights to Mexico City out of IAH.

Whatever the case, while Mexico City is sadly getting the Southwest axe, major vacation destinations including Cancun and Cabo will remain, and the carrier has announced that its current priority is launching service to four locations in Hawaii from California. So dry those tears over CDMX, Rapid Rewards members, but also prepare to say aloha

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