South By

Houston Talent Not To Miss At SXSW

From Space City musicians to Richard Linklater’s new Houston-based film, this year's fest has a lot of local flavor.

By Geneva Diaz March 9, 2022

SXSW will begin Friday, March 11 and end on Sunday, March 20.

SXSW is back (March 11- 20) after some forced time off due to COVID-19. The Austin festival kicks off this Friday with so much to explore in the worlds of film, tech and music. With Austin just a 2 ½-hour drive away from Houston, the event is a great place for local creatives to showcase their projects to the world.

Houston is well represented in all aspects of this year’s event, as is usually the case at SXSW. In the area of music, the R&B stylings of rising crooners like Dende and Lilly Aviana will be on display. Bayou City-born film auteur Richard Linklater’s new film will also premiere at the festival.

Heading to Austin for this year’s SXSW means you’ll likely have purchased a badge from the event’s website, if you're going to participate the official way. Currently enrolled students can also apply for discount entry, and volunteer applications are still being accepted. 

Here’s a look at the lineup of music, movie premieres and tech sessions featuring Houston and its creatives at the 2022 SXSW festivals.

Music Festival (March 14-20)

Several genres of music will be performed by Houston artists during SXSW showcases. Rappers, singers, punk bands and more with local ties will take the stage at venues throughout Austin. If you see your favorite Houston artist on the list below, be sure to check their social media pages to find out about any surprise performances during the week. 

Here are local artists performing at SXSW, organized by genre of music (performance times are noted where available):

Rap/Southern Hip-Hop

Baby Sam
Thursday, March 17, at 11:05 p.m.
Pour Choices, 401 E. 6th St.

Beat King
Thursday, March 17, at 1:40 a.m.
Pour Choices, 401 E. 6th St.

Friday, March 18, at 11:30 p.m.
Vaquero Taquero, 104 E. 31st St. 

Cashout Ace
Wednesday, March 16, at 10:45 p.m.
Mala Vida, 708 E 6th St. 

The Chop Stars
Thursday, March 17, at 8 p.m.
Pour Choices, 401 E. 6th St. 

Friday, March 18, at 9:30 p.m.
Parker Jazz Club, 117 W. 4th St. #107b

Saturday, March 19, at 12 p.m.
Austin Convention Center, 500 E. Cesar Chavez St. 

DJ Chose
Wednesday, March 16, at 9:45 p.m.
Revival Coffee, 1405 E. 7th St.

Thursday, March 17, at 1:20 a.m.
Pour Choices, 401 E. 6th St. 

Thursday, March 17, at 12:45 a.m.
Pour Choices, 401 E. 6th St. 

Wednesday, March 16, at 8:45 p.m.
Revival Coffee, 1405 E. 7th St.

Thursday, March 17
Vaquero Taquero, 104 E. 31st St. 

Dougie D & P.U.D Empire
Saturday, March 19, at 9 p.m.
Flamingo’s Cantina, 515 E. 6th St.  

Free Radicals
Saturday, March 19, at 11 p.m.
Elephant Room, 4218 Washington Ave. 

Thursday, March 17, at 11:20 p.m.
Pour Choices, 401 E. 6th St.

Friday, March 18
The Venue ATX, 516 E. 6th St. 

Guapo Mafioso
Thursday, March 17, at 9 p.m.
Revival Coffee, 1405 E. 7th St. 

Jimmy Bolt
Thursday, March 17, at 12:25 a.m.
Pour Choices, 401 E. 6th St. 

Friday, March 18, at 11 p.m.
Vaquero Taquero, 104 E. 31st St.

Friday, March 18
The Venue ATX, 516 E. 6th St. 

OG Ron C
Thursday, March 17, at 12:30 a.m.
Mala Vida, 708 E. 6th St.  

OTB Fastlane
Wednesday, March 16, at 11:50 p.m.
Mala Vida, 708 E. 6th St. 


Devyn Moon
Saturday, March 19
The Drafting Room, 88 1/2 Rainey St. 

Morgan Morgan
Tuesday, March 15
Coconut Club Rooftop, 310B Colorado St. 

Oye Manny
Friday, March 18, at 9 p.m.
Coconut Club Rooftop, 310B Colorado St.

Indie Pop

Doug Westcott
Wednesday, March 16
The Drafting Room, 88 1/2 Rainey St. 


Fade Em All
Saturday, March 19, at 1 a.m.
Swan Dive Patio, 615 Red River St. 

Leon III
Tuesday, March 15, at 9 p.m.
Cooper's BBQ, 24205 Katy Fwy  

Narrow Head
Friday, March 18, at 12:50 a.m.
Hotel Vegas, 1502 E. 6th St. 


Vacio Sure
Tuesday, March 15
Cuatro Gato, 310 Colorado St. 


Lilly Aviana
Friday, March 18, at 8:45 p.m.
Parker Jazz Club, 117 W. 4th St #107b 

The Suffers
Thursday, March 17, at 12:05 a.m.
Augustine, 86 Rainey St. 

Film Festival (March 11-21) 

Houston is part of the plots of an animated episodic pilot and an anticipated animated film. A documentary short about a legendary 5th Ward performance venue will also screen during this portion of SXSW. 

Apollo 10 1/2: A Space Age Childhood

Known for filming his movies (Dazed and Confused and Boyhood) in various locations across Texas, director-screenwriter Richard Linklater films his latest project in Houston. Set in 1969 during the moon landing, the story is told from the perspective of a kid growing up in Houston who dreams of space travel and being an astronaut. 

Sunday, March 13, at 8 p.m.
Paramount Theatre, 713 Congress Ave.

Saturday, March 19, at 12 p.m.
AFS Cinema, 6259 Middle Fiskville Rd. 

My Year of Dicks

After 30 years in the making, this animated comedy is about a girl’s sexual awakening set in “outer Houston” in 1992. This  movie was created by Pamela Ribon and based on her critically acclaimed memoir Notes to Boys (And Other Things I Shouldn’t Share in Public) for FX’s Cake. You might find this young love story  most relatable with all its embarrassing and whole-hearted humor. The showing will be part of an episodic pilot program with multiple pilot showings. 

Sunday, March 13, at 2:15 p.m.

Monday, March 14, at 9 a.m.

Thursday, March 17, at 12 p.m.

Monday, March 21, at 9:00 a.m.

Alamo Drafthouse Cinema South Lamar, 1120 S. Lamar Blvd.

Memory Builds the Monument

This short film uncovers the music, social challenges and community of Houston’s historic Fifth Ward. Memory Build the Monument is told firsthand by community members who were there to experience one of the South’s most important music venues — Club Matinee. 

Friday, March 11, at 8 p.m. 
SXSW Film Theater (Austin Convention Center), 500 E. Cesar Chavez St.

Saturday, March 12, at 9 a.m. to March 21
Texas Shorts Program, Online Screening

Tuesday, March 15, at 3:15 p.m.
Rollins Theatre at The Long Center, 701 W .Riverside Drive

Tech Industry Track (March 13-14)

This year, the Greater Houston Partnership is shining a spotlight on the Bayou City during the tech portion of the festival. For the two-day event, the GHP’s Houston House is preparing to showcase Houston leaders and companies with panel discussions centering around such topics as the Ion, Houston Spaceport, Johnson Space Center and Texas Medical Center. The second day will kick off with a conversation on climate change and how Houston is creating solutions for a low-carbon future.

Sunday, March 13
The LINE Hotel in the Onyx Ballroom, 111 E. Cesar Chavez St.

MedTech Transforming Healthcare Industry, 2:30 p.m.

Discuss the most revolutionary medical device technologies to date with industry leaders.

Accelerating Innovation in Biotech, 4 p.m.

Learn about the biggest breakthroughs in a new field of medicine that could shift our idea of health care and potentially cure most difficult diseases by focusing on the building blocks of our bodies, our genes and cells.

Game Changers: The Rise of Sports Tech, 11:30 a.m.

Panelists will dive into the explosive growth of esports, including the opportunities for founders, investors and fans. 

The Commercial Space Age Is Here, 1 p.m.

Learn from top leaders in NASA and the space startup community about their continued mission to put people in space sustainably and enabling the next step into space exploration.

Funding the Next Generation of Diverse Founders, 10 a.m.

Join founders and investors as they talk about the key challenges facing diverse entrepreneurs and the necessary ingredients in building an inclusive innovation ecosystem.

Monday, March 14
The LINE Hotel in the Onyx Ballroom, 111 E. Cesar Chavez St.

Funding the Global Energy Transition, 10 a.m.

Investors are looking to invest in a range of companies developing low carbon technologies. Join private and corporate investors as they discuss the importance of putting your money where your mouth is.

Dream Team: Corporates & Startups in ClimateTech, 11:30 a.m.

Global energy companies are actively partnering with startups to help commercialize and deploy low-carbon technologies. Join industry leaders as they discuss the collaboration that is advancing low-carbon energy solutions.

Roadmap to an Equitable Energy Transition, 2:30 p.m.

Major climate events impact low- to moderate-income communities the most. Listen in on the timely and relevant conversation about economic inequities and addressing those challenges that create the divide.

Tech Powering the Global Energy Transition, 1 p.m.

Join founders from some of Houston’s most promising energy tech startups to discuss their critical role in accelerating the global energy transition.

For a complete lineup of all tech workshops hosted by Greater Houston Partnership, go to their website.


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