NBA All-Star Celebration
LeBron James, Maverick Carter and Believe Entertainment Group
Behind-the-scenes footage of James’s animated series The LeBrons (he voices the main character, Business), produced by Believe Entertainment Group.
Nike executive Lynn Merritt in a pair of just-released Air Force 1 Black Patent Nikes
Crowd predicting that James would take the MVP title from the Rockets’ James Harden. (It went to Chris Paul of the Clippers.)
–Marcy de Luna