G-Star RAW celebrated its Houston grand opening in a 2-part soiree on Thursday evening. The event started at G-Star RAW in the Galleria where attendees were treated to the G-Star RAW workstation offering a varity of denim options. A RAW Tailor Atelier was onsite to customize denim with finishings, stitching, buttons, and even labels. Following the in-store event was an even more extravagant after-party at Silver Street Studios. Guests walked into a pop-up art gallery as eccentric concept denim lined the halls with themes that included clowns, ninjas, and animals. Also on display was a Fall preview featuring a variety of refined dark denim, a refreshing departure from a Spring and Summer full off ripped jeans. The luxury Amsterdam-based brand was founded in 1989 and is known for establishing a dedication to raw, untreated denim.
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