Lyndsey Zorich hosted a few hundred party guests at her home last Thursday night to celebrate the launch of The Avenue, the Houston blogger's new online shop that officially went live at 8 a.m. the next morning.

A curated collection of Zorich's favorite things—from sunhats to table linens—The Avenue is "designed to make you feel like you're browsing boutiques in Santa Barbara, sifting through French flea markets, and traveling the world discovering unique pieces for styling your home and yourself," the website says.

Divided into three categories—Live, Wear, and Gift—the e-boutique is essentially a shoppable extension of Zorich's popular blog, L. Avenue, where she doles out advice on everything from how to set the perfect Easter table to what to pack for a trip to Italy. With more bloggers and tastemakers officially entering the world of retail, it's easier than ever to live like them when the necessary tools, be it a watermelon-shaped clutch or bamboo nesting trays, are all conveniently in one place.

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