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Houston’s Popular Bread Man Is Expanding Fast

The four specialty loaves available at Whole Foods.

Have you tried a loaf from Bread Man Baking Co? If the answer is no, you have fewer excuses now.

The popular bakery operated by Tasos Katsaounis announced Tuesday that its distribution network has grown significantly through an expansion of its partnership with Whole Foods Market. While you can find Bread Man products at 12 Houston-area Whole Foods locations (plus six H-E-B locations), starting today, four Bread Man loaves per season will be available at 48 more Whole Foods stores across Texas, Arkansas, Louisiana, and Oklahoma.

“The expansion within Whole Foods is a dream come true, and we’re overjoyed with the growth of this relationship,” said Katsaounis in a release. “The ability to showcase our products to a new audience is exciting. Whole Foods gave us the creative liberty to create seasonal flavors so we came together as a team and immediately explored our own favorite holiday flavor combinations.”

For the fall, you can get pumpkin spice brioche, white chocolate orange challah, jalapeño cheddar sourdough, and chocolate cherry sourdough. All breads are naturally leavened and made with no artificial preservatives and additives, and they use ingredients from King Arthur Baking and Barton Springs Mills.

“I get to tell my family and friends in Dallas that they can go to their local Whole Foods Market and buy our breads,” said Katsaounis. “I can’t thank Whole Foods enough for supporting our bakery and giving us the opportunity to expand our reach to other communities and share our love for artisan breads with them.”

Of course, you can still get Bread Man products at the Urban Harvest Saturday Farmers Market, and Katsaounis’s work can also be found at the new White Elm Cafe Bakery in Memorial.











Timothy Malcolm
Timothy Malcolm
After spending his life in Philadelphia, Boston, and New York City, Timothy Malcolm left the East Coast in July 2018 to become the dining editor of Houstonia. He brings with him a wife, daughter, and a pair of hiking poles that are collecting dust in a closet inside his Heights bungalow. Along with writing about food and drink for Houstonia, and eating and drinking his way through the city, Timothy is the author of an upcoming travel guide titled Appalachian Trail Road Trip. His work has also appeared in Backpacker, October, Paste, and publications across the New York metropolitan area. Now that he’s not hiking mountains, Timothy collects yacht rock records, visits ballparks, and trusts the process of his beloved 76ers.