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Beyoncé Pays Homage to Black Cowboys with Ivy Park Release

The new campaign features Houston's future in music, including Tobe Nwigwe and Mona Leo.

By Shelby Stewart August 6, 2021

IT LOOKS LIKE BEYONCÉ'S LATEST Adidas x Ivy Park drop is on the way, and this release is seemingly centered around the legacy and heritage of Black cowboys. 

The upcoming release was teased on the @WeAreIvyPark Instagram page with a new post, highlighting "The Wire" actor Glynn Turman and his granddaughter, Melinda. The caption details how Melinda was influenced to ride horses by her grandfather, and passing on that same legacy to future generations. 

"Passing on the legacy of the American Black Cowboy is very important to me. The life lessons I have gained working with horses has taught me humility, respect, and the ability to be vulnerable. You learn quickly that too much ego and pride will land you in the dirt! I am blessed to represent a secret part of American history by being a modern-day Black cowgirl," the post reads. 

However, the marketing promo for the upcoming line doesn't stop there. Beyoncé highlights other Black and Brown cowboys and cowgirls, including Emily Diana Alba, and Julian Jacob Alamillo who are ropers. 

Bey herself also poses for the highly-anticipated line, also draped in all denim, posing with an Ivy Park belt buckle.

The new campaign features fellow hometown favorites, Tobe , Fat Nwigwe and their longtime collaborator Lanell Grant, as well as rising Houston rapper Mona Leo.

The new line is slated to drop on August 19th at 1 P.M. CST. For more information, visit, 

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