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Christmas Comes Early for Beauty Fanatics This Weekend at Ulta

Get yourself to an Ulta—any Ulta—this weekend for free stuff!

If you planned to give the gift of glam this holiday season, it’s your lucky day—er, days: On November 16 and 17, all 1,213 Ulta Beauty stores in the entire U.S. (including 23 in the greater Houston area) are participating in the first-ever national Ulta BeautyFest.

It’s essentially a weekend full of swag, sales, and special offers intended to kick off the holiday season. And if you want to shop for yourself, we won’t blame you.

There’s special incentive for early-birds, as all stores will open an hour early and the first 100 people to arrive (on both days) will get beauty freebies. Inside, look for free services, makeup demos, and brand giveaways, plus major sales on fave brands like Kylie Cosmetics—all color products (except skincare) will be 30 percent off this weekend, so if you were holding out for a lip kit, now is the time.

No word on if Kylie herself will be in town this time, though she did make an appearance at the Galleria-area Ulta this very weekend last year to celebrate the exclusive Kylie Cosmetics launch in Ulta stores nationwide.

Fans got selfies with Kylie at a Galleria-area Ulta last year.

Still, even without Kylie, there’s reason to hit up the BeautyFest, like a two-day sweepstakes with epic prizes. Snap a pic of the BeautyFest floor decal in the store, share it on Insta or Twitter with #UltaBeautyFest, and be entered to win the grand prize: a $2,000 gift card to Ulta, $500 gift card for salon services, and $5,000 airline gift card to put toward holiday travel. Plus, 10 first-prize winners per day will also get their holiday shopping paid for courtesy of gift cards worth $2,000.

Finally, guests will also receive a special offer (that’s all the details we got) redeemable Nov. 18-24, and 100 bonus points if you download the Ulta Beauty app for the first time this weekend.

So, consider this your beauty PSA. Happy shopping!











Abby Ledoux
Abby Ledoux
Abby Ledoux traded Canada’s border for Mexico’s when she moved to Texas from northwestern Vermont in November 2017 to join the staff at Houstonia. An alumna of Emerson College’s journalism program in Boston, Abby was previously associate editor of three weekly newspapers in her home state of Vermont. There, she covered everything from Bernie Sanders to the heroin epidemic and won numerous state and regional awards for her work, including the Vermont Press Association’s 2014 Rookie of the Year. She was also an investigative reporting fellow at the New England First Amendment Coalition. Today, Abby is excited to explore Houston’s vibrant, diverse culture (and shopping scene). Aside from fashion and design, she’s passionate about politics, hip hop and Mexican food. She believes leopard is a neutral and red lipstick can fix almost anything.