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Is Houston’s Most Instagrammable Location…the Toyota Center?


When you want to elevate your Insta feed, where do you go? Perhaps one of Houston’s most photogenic murals. Possibly Present Company. Maybe the sherbet-hued stairs next to downtown’s Sugar & Cloth Wall, or the Euro-chic Cafe Poetes, or Aqua S, or under the chandelier in the lobby at the Post Oak Hotel, or…the Toyota Center?

Yes, our downtown arena and home base of the Rockets has earned the improbable honor of being the only spot in the city to crack a new list of the most hashtagged locations in the U.S. from entertainment company Playpicks. Specifically, Toyota is No. 14 (out of 20) in the subcategory dedicated to arenas—falling behind NYC’s Madison Square Garden, LA’s Staples Center, Boston’s TD Garden, and Paradise, Nevada’s T-Mobile Arena (???)—but we’ll still take it.

When it comes to the steep arena competition, we did beat out Orlando, Florida; Mankato, Minnesota; Portland, Oregon; Philadelphia, Pennsylvania; Tacoma, Washington; and Nashville, Tennessee with 89,652 posts shared from Toyota. And while Hidalgo’s State Farm Arena clinched the No. 11 spot, we’re happy to report nothing in Dallas managed to clear the top 20.


Houston is conspicuously missing from the rest of the list, which can be filtered by art museums, amusement parks, aquariums, beaches, casinos, festivals, and national parks. Most of the contenders are predictable, and warrant their spots—Times Square, Venice Beach, Disney World, the Grand Canyon, Coachella—but others left us scratching our heads. There’s room for Rivers Casino & Resort in Schenectady, New York and Newport, Rhode Island’s Folk Festival yet none for the Menil or Johnson Space Center or Kemah Boardwalk? Could it be that our landmarks and tourist attractions are simply so engrossing visitors just aren’t posting (and tagging) photos, therefore skewing the count? We’ll go with that.

For the curious, the top five most hashtagged locations in the country are: Disneyland Anaheim (19.8 million posts shared), Walt Disney World’s Magic Kingdom (9.4 million), Miami Beach (8.7 million), Central Park (6.1 million), and Long Beach (4.5 million). You can explore the whole list here.











Abby Ledoux
Abby Ledoux
Abby Ledoux traded Canada’s border for Mexico’s when she moved to Texas from northwestern Vermont in November 2017 to join the staff at Houstonia. An alumna of Emerson College’s journalism program in Boston, Abby was previously associate editor of three weekly newspapers in her home state of Vermont. There, she covered everything from Bernie Sanders to the heroin epidemic and won numerous state and regional awards for her work, including the Vermont Press Association’s 2014 Rookie of the Year. She was also an investigative reporting fellow at the New England First Amendment Coalition. Today, Abby is excited to explore Houston’s vibrant, diverse culture (and shopping scene). Aside from fashion and design, she’s passionate about politics, hip hop and Mexican food. She believes leopard is a neutral and red lipstick can fix almost anything.