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Emerson Sloan is Bringing the Party (Store) to Tanglewood

If you need confetti-filled balloons, pineapple piñatas, or dinosaur napkins—and really, who among us doesn’t?—and you live in the Tanglewood/Memorial area, you’re in luck: Beloved Rice Village party supply store Emerson Sloan today announced the opening of its second location at 1319 S. Voss.

Construction has already begun on the 1,700-square-foot store that’s expected to open in late March. “Many of our clients live or work in this area, and we wanted to bring Emerson Sloan’s products closer to our customers,” says owner Kim Etheridge, who named the store for her two daughters.

Owner Kim Etheridge in her store with daughters Emerson and Sloan

That means more of the curated goods Etheridge is known for in her (nearly) five-year-old Rice Village outpost (which moved 10 doors down the street from 2414 to 2438 Rice Boulevard last fall), like novelty gifts and funky party accessories for a slew of themes. The second location will offer the same services as the first, including delivery service, rental pieces, and the much-loved balloon bar.

It’s also an opportunity to expand Emerson Sloan’s existing community service projects—Etheridge hosts charity fundraisers and also volunteers throughout the year at The Birthday Party Project, a charity that hosts monthly birthday parties for children at homeless and transitional living facilities.

Emerson Sloan also plays host to monthly customer appreciate events with party-themed activities for shoppers of all ages—last Cinco de Mayo, for instance, brought boozy cupcakes and spicy margaritas to the Rice Village store alongside holiday-themed novelties like giant flower crowns and taco-shaped balloons. That kind of fun is Emerson Sloan’s specialty.

“We look forward to being part of the Memorial/Tanglewood community and helping both existing and new customers with their party planning,” Etheridge says.











Abby Ledoux
Abby Ledoux
Abby Ledoux traded Canada’s border for Mexico’s when she moved to Texas from northwestern Vermont in November 2017 to join the staff at Houstonia. An alumna of Emerson College’s journalism program in Boston, Abby was previously associate editor of three weekly newspapers in her home state of Vermont. There, she covered everything from Bernie Sanders to the heroin epidemic and won numerous state and regional awards for her work, including the Vermont Press Association’s 2014 Rookie of the Year. She was also an investigative reporting fellow at the New England First Amendment Coalition. Today, Abby is excited to explore Houston’s vibrant, diverse culture (and shopping scene). Aside from fashion and design, she’s passionate about politics, hip hop and Mexican food. She believes leopard is a neutral and red lipstick can fix almost anything.