Aladar Deutsch opened his first gift shop in Nuevo Laredo, Mexico in 1929. Last month, his grandson, Lance Deutsch, toasted the family jewelry business’s 90th year—fittingly, the stone anniversary—at Deutsch Houston’s renovated Highland Village showroom.
There, longtime customers and local influencers fêted the milestone, learned about summer jewelry trends, and tried on wedding collections from luxury designers like Cartier, Lauren K, and Kwiat.
Party bites—stuffed mushrooms, bacon-wrapped dates, and bruschetta and burrata—came courtesy of neighboring Eloise Nichols. “The Princess Cut,” a summer sangria cocktail, was the event’s signature drink, and Popfancy Pops offered flavored icy treats dunked in glasses of bubbly.
Deutsch brought the warm fuzzy feelings with a heartfelt speech about his family roots and, later, the announcement that a portion of the party’s jewelry proceeds would benefit Heroes for Children, the local nonprofit that offers financial and social assistance to families of children battling cancer.
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