If we told you we could make veggies taste like chicken, you would probably think it was impossible. But Project Pollo begs to differ.
Project Pollo, a San Antonio-based vegan, fast-food restaurant, has opened its first Houston-area location last month.
The new concept offers a "chicken-less chicken" approach to its menu, with vegan renditions of one of America's favorite fast food selections: chicken. The restaurant's entire menu is made from scratch, and must-haves include Project Pollo's proprietary vegan chicken, using a non-GMO soy patty and all-natural spices.
"Our goal has always been to be able to provide affordable access to plant-based foods on every corner, in every community. And while we have our growing pains and hiccups along the way, we are proud to be a San Antonio-based company expanding rapidly and helping thousands of guests transition to a more sustainable diet," a statement reads.
The menu consists of regular and spicy chicken sandwiches, chicken tenders, and wraps (vegan, of course). While the restaurant is known for its "chicken," customers will also find vegan burgers on the menu.
In addition to offering a healthy approach to fast food, the restaurant's business model is designed around sustainability, fair wages, and "prioritizing people over profits," according to the website.
Despite a menu filled with meat alternatives, vegans and vegetarians only make up about 30 percent of their patronage. The curiosity of those interested in Project Pollo helps add to ways that "will save animals and save the planet."
The Katy location marks the ninth franchise in the fast-food chain and a massive plan for expansion in the Lone Star state. Owner of Project Pollo, Lucas Bradbury, opened six other locations throughout Texas within the past year, including its first location in Austin, as well as San Antonio and Dallas.
Project Pollo's Katy location is now open, 514 Mason Road.