Schoolin' Life

Ivy Park Debuts Fifth Upcoming Collection

Beyoncé teases the brands forthcoming Halls Of Ivy launch with a celebrity teen campaign.

By Danielle Wright December 6, 2021

Image: Ivy Park 

If you weren’t able to snag a piece of Ivy Park Rodeo back in August, here’s another chance to grab the label's must-have merch for your closet. Ivy Park and Adidas have returned for a fifth collection, Halls Of Ivy, the best present multi-hyphenate Beyoncé could gift her fans-as we await B7.

Last Wednesday, Queen Bey posted a star-studded teaser clip of the newest installment on Instagram. The Halls Of Ivy campaign featured celebrity teens Natalia Bryant, Kobe Bryant’s daughter and Ava and Deacon Phillippe, children of Reese Witherspoon, as well as Rockets basketball star Jalen Green and alumni James Harden

In a statement for WWD, she defines the collection as a “figurative space that is somewhere between where you are now, and where you aspire to be. Described by some as a club, others as a collective, Halls of Ivy is a boundless, unconfined place where everyone is welcome.”

Natalia Bryant

Image: Ivy Park

The fifth collection, totaling 89 apparel pieces, will include 11 accessories and four footwear designs, making for an extensive assemblage. Halls Of Ivy will maintain Ivy Parks prototypical silhouettes by redefining the boarding school preppy model with houndstooth patterns and biology greens. Notable selections include a patchwork puffer, sequined duster, faux leather skirt and a bodysuit. Among the four footwear are a rework of the Super Sleek sneaker and boot, as well as the Savage sneaker available in cream white, wild pine and night indigo color ways. With inclusive sizing of XXXS to 3XL, prices will range from $45 to $600.

While the teaser made its takeover, fans could not get enough of the viral shot of the entertainers daughters, Blue Ivy and Rumi Carter sporting the latest collection, confirming a coordinating kids capsule. 

Image: Ivy Park

Halls of Ivy will offer 34 apparel pieces and an Ultra Boost sneaker, modified for kids to perfectly match with your mini me, or to make sure your kid goes to school in style. Included in the children's collection are a houndstooth printed cotton twill jacket, pants, a skirt, a printed ripstop down puffer and a faux fur coat. Additional pieces include a washed French terry hoodie, sweatpants, cropped T-shirts and a bra. With sizes from 2T-XL, prices will range from $30 to $189. 

“Halls of Ivy firmly believes that the power of higher learning can also come from finding your own voice through self-expression, connecting with one another, and sharing space with like-minded people. Our design cues are based on this philosophy and present a collection of classic fashion silhouettes, infused with individual style, swagger and the spirit of following your wildest dreams,” the company said in a statement.

Jalen Green

Image: Ivy Park

In November, Beyoncé posted an up close shot of a pair of IVY Park runners paired with an all grey preppy look, inspired by the film King Richard- the biopic of tennis stars Venus & Serena told through their father Richard Williams and played by Will Smith.  Along with the movie, Beyoncé released a single of the soundtrack titled "Be Alive." 

Halls of Ivy will launch exclusively for 24 hours online at Adidas Dec. 9 prior to its global release on Dec. 10.

For more information visit Adidas online or in store at The Galleria located at 5135 West Alabama.

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