It's getting easier and easier to live like your favorite influencers, but Lyndsey Zorich is going beyond LikeToKnowIt (for the uninitiated, that's the app that lets you shop a blogger's look by linking photos directly to products for purchase) with her latest venture: The Houston fashion blogger behind L. Avenue is launching an actual online store.
The Avenue, which will sell not only clothes but home goods and gifts, too, will launch at 9 a.m. on Friday, May 3 at onlyontheavenue.com. The e-commerce venture is a chance for Zorich to spotlight her favorite brands plus "undiscovered gems and exclusive designer collaborations," a press release says.
"After five years of fashion blogging, L. Avenue grew and evolved in a way that echoed changes in my own life," Zorich says. "While I still love fashion, I find so much joy in bringing my style beyond just my outfits. These days, I love hosting supper club, sourcing unique treasures while traveling, and decorating my family's home."
Shoppers can expect a curated online boutique full of Zorich's favorite things in an easy-to-shop format, she says, including statement pieces and everyday essentials for women and their homes. The first capsule collection—hand-picked by Zorich, of course—will feature "summer styles from all over the world," from easy-breezy hair clips to picture-perfect placemats, she says.
This isn't her first rodeo, either—last fall, Zorich teamed up with fellow Houston fashion blogger Caroline Harper Knapp and local designer David Peck of Miles David to create a new line of women's guayabera dresses for Paris Texas Apparel. Zorich's design, a sleeveless style with candy-cane red windowpane fabric and scarlet and hot pink geometric embroidery, is named for her blog and retails for $175.
Zorich is also behind A Couture Cause, an annual fashion-based fundraiser for charity she co-created, and the corresponding Trend Guide coffee table book featuring local fashionistas and trend-setters as models of the year's most coveted looks.
The mom of three still blogs regularly on all things lifestyle, from fashion and fitness to travel and cooking. "Lately, I've loved giving y'all a glimpse into our family of five's world, whether that was a sunscreen from the carpool line, a napkin rung for our next dinner party, or an antique from our travels," Zorich said in a recent post. "I felt called to make these worlds collide, and that's how this new venture, The Avenue, was born."