Every year since it was first observed in 1968, National Hispanic Heritage Month has acknowledged the history and cultural achievements of Latinx/Hispanic Americans. It grew from a single week to a dedicated month when it was enacted into law in 1988 under former President Ronald Regan. Today, Houston’s population is made up of nearly 50% Latinx, and the list of leaders and innovators continues to grow. You can hear cumbia, enjoy the finest elote, or experience the best in custom car culture right here. From September 15-October 15, celebrate the influence of Latin culture in the Bayou City and beyond.