If anyone can make countertops seem glamorous, it's Cindy Crawford. The fashion icon best known for originating the supermodel role (along with the other "big five"—Naomi Campbell, Christy Turlington, Linda Evangelista, and Tatjana Patitz) was in Houston this week to do just that, celebrating the launch of her new campaign with Cosentino North America.
With CEO Eduardo Cosentino and other brand reps, Crawford—now 53 and ravishing as ever—joined an intimate group of local design pros at an exclusive sit-down dinner at buzzy Spanish spot MAD in River Oaks District.
Since 2017, Crawford, a self-professed design enthusiast, has served as the face of Cosentino's Silestone—leading natural quartz countertops—most notably through the "Tops on Top" ad campaign which sees the supermodel somewhat seductively perched atop a kitchen island in an oversized sweater.
"The original idea of the campaign was finding different people from different professions that had become the top of their game," Crawford tells Houstonia. She obviously fit the bill, and she liked the product—it aligned with her other ventures, and she jived well with the international, family-owned company. "I started working with them more, and they asked me to do a second campaign. This idea was less about me being a supermodel on top of the countertop—it's more like a supermodel at home, that intimate idea of being invited into the home."
Which makes more sense when you also consider Crawford's furniture line, Cindy Crawford Home, with Rooms to Go. That plus her skincare line, Meaningful Beauty, and a long-running partnership with Omega Watches, make up Crawford's "main gigs," she says.
"Style is style, whether it's what you wear or how you design your home," she adds.
So how would she describe hers?
"Timeless," she says. "Like a great pair of jeans, a great trench coat, the perfect black dress or a black pump—those are things that are never out of style. There's certain elements of that that I would say apply when my husband and I are designing houses together. I'm not really interested in following trends; I like style."
But, Crawford notes, that style can—and should—change over time. "Because I've traveled so much and I've been exposed to so many different designers and creatives, I don't have one style when it comes to decorating just like I don't have one style for dressing," she says. "IT's like, where am I going? A vacation house in Cabo looks very different than maybe an apartment I did in New York 15 years ago.
"I find it boring to keep repeating yourself," she continues. "I want to evolve."
Sometimes, that happens naturally as life cycles through phases and so, too, your tastes—not to mention your needs. "I had little kids, and now I don't have little kids," Crawford says. (Indeed, her youngest, 18-year-old Kaia Gerber, is a rising star in the modeling world in her own right.) "I remember when we had decorated our first family house, which was a house in Brentwood," Crawford continues. "I was like, 'Michael [Smith, interior designer], can my kids throw up on this?'" (Celebrities—they're just like us.)
"So I used a lot of leather—leather is great because it's durable, and I love when you can have something that's beautiful and durable," she adds. Like—wait for it—Cosentino countertops. "It looks great," Crawford says, but it also passes an important test: It can stand up to red wine.
"My house is always a no-coaster household. I don't want to be like, 'oh, sorry, we don't serve red wine here,'" she says. "No. I don't want anything that's that fussy where people don't feel comfortable."
So, there you have it. Should you ever find yourself invited to Cindy Crawford's (doubtlessly beautiful) home—and offered a glass of vino, to boot—don't worry about spilling.