Home to the likes of ranching, winemaking and songwriting, Lubbock, Texas sits in the heart of West Texas. From its western heritage to award-winning wine, the “Hub City” displays its pioneering spirit best through its people who extend unmatched hospitality to visitors.  

Taste the grapes of the High Plains with nearly 90 percent of Texas’ wine grape production grown in the region. Home to more than seven wineries, the area boasts award-winning wines from winemakers at McPherson Cellars, Llano Estacado Winery, Burklee Hill Vineyards and English Newsom Cellars, to name a few. Grapes grown in this region include Tempranillo, Mourvèdre, Albariño and Sangiovese.  

For foodie lovers, Lubbock serves up mouthwatering dishes and an impressive list of cocktails. Known for the traditional chicken-fried steak and the famous Chilton, the city also serves unique menus of Latin-American cuisine and Spanish tapas, found at La Diosa Cellars with a menu consisting of Albondigas de Madrid, shishito peppers and homemade sangria. Just a few streets away is The West Table Kitchen and Bar, where Chef Cameron West delivers locally sourced dishes and an impressive wine list.  Another popular spot is Cocina de La Sirena serving up poblano fries, a tenderloin filet accompanied by a green chile rellano and Blood Orange Margaritas. 

Home to one of the first cultural arts district recognized by the state, the city promotes and enjoys the arts. A favorite among locals and visitors alike is the First Friday Art Trail (FFAT).  For an up-close look at the arts scene in West Texas, the first Friday of every month, rain or shine, offers a slew of art studios and local galleries open for artists and art lovers to appreciate. Not to mention, the Cultural Arts District is packed with food trucks and live music, making it the perfect evening. If you don’t happen to make it for FFAT, Texas Tech University is home to one of the Top 10 University Public Art Collections in the U.S., recognized by Public Art Review magazine. Take a self-guided tour and admire more than 100 art features scattered throughout the campus.

Fellow Red Raiders like Pat Green and Josh Abbott are a sample of the robust talent from Lubbock's live music scene. Down in the Depot Entertainment District, The Blue Light Live gives life to songwriters and encourages the creative, hardworking performers to produce the authentic tunes of West Texas. Pay tribute to Lubbock’s favorite son and rock ‘n’ roll legend Buddy Holly. Visitors will learn more about his life and music at the Buddy Holly Center as well as the adjacent J.I. Allison House, where Buddy Holly and The Crickets wrote “That’ll Be the Day.” Visitors can also honor his memory at his gravesite just a few miles away.  

For more ideas on what to do when you are in Lubbock, check out our blog at visitlubbock.org/blog. And, don’t forget to tag us when you come visit, at #LiveLoveLubbock!