Since 1938, Rice Village has grown in acreage and appeal by way of barber and deli shops, mom-and-pops, and quirky variety stores, evolving over the years to gather beloved eateries, design boutiques, and innovative brands into our fold. Still today, the magic is in the mix of shops and architecture reflecting the quality of a place touched by generations of merchants and families.

Now as storefront facades turn over a new wreath for the holidays, the Village welcomes moments of both repose and revelry. It’s easy to find a quiet, green corner of the Village or partake in the festivities: listen to live caroling in Morningside Plaza. Gather fresh ingredients for get-togethers at the Sunday farmers market. Peruse brand favorites to satisfy wish lists, then depart from the well-tread path to explore the Village grounds. Our array of pop-up shops invite all to linger over unexpected delights, while ongoing landscaping reflects an ever-growing space in which community and commerce bloom.

For those craving more, Village eateries and events bring festive flavors to the table. Beyond the many options celebrating Houston’s cultures and cuisines, Van Leeuwen’s seasonal scoops—Pumpkin Cheesecake, Buttermilk Gingersnap, and Vegan Tiramisu—satisfy sweeter appetites, while buttery Badolina breakfast pastries help visitors warm up to the day before meeting Santa.

It’s this mix of moments—searching for the perfect gift, savoring homespun treats, and searching for holiday magic—that makes for memorable days. Those in which wonder follows wandering, and joy is found not only in what we wrap, but in finding time for time together.

Welcome to Rice Village.