Dine on cosmopolitan food, tip back a pint of craft beer at the No. 1 rated brewpub in the country and experience a robust art and music scene in Lubbock, Texas. All of this, and so much more, awaits visitors downtown.

Indulge in First-Class Dining
Filled with chef-driven restaurants that serve elevated takes on your favorite dishes, locations like The Nicolett satisfy all palates. James Beard Award Semi-Finalist for Best Chef: Texas, Chef Finn Walter dishes Texas High Plains cuisine in his recently opened fine-dining destination that delivers local ingredients in the magically lit greenhouse.

Savor Texas High Plains Wine & Local Craft Beer 
Texas is one of the country’s top wine destinations, and it owes much of its success to the Texas High Plains. Ninety percent of the state’s wine crop is produced in this region, and you’ll find Lubbock is surrounded by award-winning wineries. In Downtown Lubbock, you won’t need to go far to sip world-class reds and whites. Set within a historic Coca-Cola bottling plant and winner of more than 600 state, national, and international awards, McPherson Cellars should top any wine lover’s bucket list. Winemaker and two-time James Beard Award Semifinalist, Kim McPherson offers a one-of-a-kind experience in his eclectic tasting room.

Not to be overlooked, the nearby Burklee Hill Vineyards crafts its own compelling range of wines that you can pair with an item from the rich bistro menu perfectly curated to highlight the impressive notes featured in each bottle of wine.

Lubbock’s craft brewing scene is just as notable. In fact, The Brewery LBK, a local brewery was named the top brewpub in the nation by USA Today. Meanwhile, Two Docs Brewing Co. is a popular destination for beer enthusiasts as well thanks to its high quality takes on traditional favorites like a pilsner, Helles lager, and a range of IPAs. New to the downtown scene, Auld Brewing Company fills the glass from the bottom-up serving quality craft beer in every pour.

Experience the Thriving Local Arts Community
Home to Texas’ first Cultural Districts, the “Hub City” is the place to indulge your creative soul. One of the best ways to appreciate local artisans is embarking on the First Friday Art Trail, a monthly arts festival during which you can stop by many of the Lubbock Cultural District’s art galleries and listen to live music.

The downtown area is full of eye-catching murals, from the painted crosswalk by The Buddy Holly Hall of Performing Arts and Sciences to the impressive creations on the LHUCA Icehouse façade. 

Enjoy the Best of Live Music in Texas
Whether they were born here or started their careers in Lubbock, the “Hub City” has served as the home of music titans for decades. Today, the city features the most live music venues per capita in the Lone Star State. From a night out at an intimate show or enjoying a major touring performer, Lubbock’s live music scene has it all. 

National headliners light up the stage at The Buddy Holly Hall of Performing Arts and Sciences while tribute shows, as well as up-and-coming artists across a wide range of genres, perform at the historic Cactus Theater. No conversation about Lubbock’s live music scene is complete without mentioning a night at the Blue Light Live. This is just the first verse when it comes to live music in the “Hub City!”

Stay in West Texas Luxury
Book a getaway at the DoubleTree by Hilton and you’ll soon be reveling in the hotel’s delicate balance of comfort and luxury, along with its own fair share of artistic charm. Relax and unwind in your room with some spaces even featuring balconies that overlook Lubbock’s revitalized downtown area. 

For a truly one-of-a-kind experience, look no further than the Cotton Court Hotel. Settle into your industrial-chic room and take in each detail that was thoughtfully included. As the sun sets, hang out in the interior courtyard that hosts local musicians on weekend nights.

Looking for a quiet stay? The Pioneer Pocket Hotel is a boutique spot that’s completely contactless. From checking in to accessing your room, it’s all done via your mobile smartphone. 

Lubbock’s vibrant downtown area showcases all the fine dining, art admiring, live music listening, and libation savoring you could ask for. Plan your visit to the “Hub City” today!