The Look

Houston Style Setter: Georgeta Teodorescu

The Romanian-born marketing powerhouse on keeping it fresh on those long international flights and how she uses her wardrobe to win business.

By Jamie Smith March 31, 2016

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The international powerhouse behind one of Houston’s premiere digital marketing agencies, Georgeta Teodorescu came to Houston from Romania fluttering her soft green eyes, flawless brunette curls, and stunning olive complexion. But after you meet her, what you will remember is her stunning intellect. The beauty and the brain reveals her best kept secrets for relocating continents, keeping it fresh on those long international flights, and how she uses her wardrobe to win business.

Houstonia: Your hair and makeup are always flawless. Spill your secrets!

Georgeta Teodorescu: Flawless is a pretty high standard, so in my day-to-day approach I try to go for “effortless” instead. I’m a firm believer that less is more. Working in advertising often means life will throw me curveballs every day, so I try to simplify what I can, as much as I can, especially when it comes to hair and makeup.

Making sure I get a cut I can easily style and maintain with a minimal time investment is super-important in my world. So, I guess my biggest secret is my stylist, Sergio Morales, over at Ceron Hair Studio. Also, I would buy stock in Tarte Cosmetics if I could. Their Amazonian Clay Concealer is a big staple in my makeup bag, especially since I don’t necessarily wear a lot of other makeup products most days. It helps me feign a well-rested look.

Are there any Romanian tips for makeup and hair that we haven’t heard about in the US?

You know… I’ve only recently started to pay close attention to that kind of stuff. Sadly, I wasn’t privy to any heavily guarded Romanian “secrets” for makeup and hair, although I’m sure there are some! What I can tell you is that Romanians can draw a mean winged eye that always comes out perfect.

What is your favorite accessory when you travel internationally?

I know it’s a funny thing to say, but I actually look forward to the nine hour flights to Europe— it’s a very relaxing time, and I get to realign my thoughts, rest and catch up on my reading. So the biggest necessity at that point is being able to tune everything out. That makes my favorite, nay, essential accessory a pair of Sennheiser PXC 250-II noise-cancelling headphones. They’re collapsible and dainty and come in a handy travel case. I’ll try to bring along a good moisturizer with me on long flights, as well.

What do you do that makes you feel ready to take on the world when you get ready for a big day at work?

I am not a morning person, so what really helps on a day when I have a big pitch or client meeting is to PLAN. IT. OUT. the day before or even a couple of days in advance. This way I don’t need to worry about anything and keep my eye on the prize. I don’t have a “big day” routine, but I will decide on an outfit, makeup and hair based on specifics: Is it going to be a very corporate setting or do they celebrate individuality? What are the client’s brand colors? I know, that’s geeky, but I don’t want to show up wearing their competitor’s color scheme. Is whatever I’m wearing going to feel comfortable while delivering the presentation? Lastly, what can I do to make the outfit stand out? I like to add something unexpected.

What is your favorite European fashion trend that you would like to see take off in America?

I’ve always been in awe with the European love for scarves. It’s always been a staple throughout the centuries so it’s not really a trend, but they bring something chic to an otherwise simple outfit—a joie de vivre that is implied. I always like to imagine that the person wearing one is probably on a day off. I think we can definitely borrow that trend to complete a look; they’re very versatile and can do a lot to keep you comfy considering the weather we’re having.

What is the most fun thing you’ve done since you’ve moved here?

There’s something about discovering a new planet like Houston, where every day is far from boring. I’ve been here for a little over three years now, and I’ve honestly only skimmed the surface of this city, but if I had to choose just one thing, I’d say that learning how to drive was probably the most challenging and fun experience. You see, I came over here a pedestrian. Lucky for me, kind friends graciously put their lives at risk to help me learn the ways of the automobile, and now I’m out on the roads in my Fiat 500 (or my escape pod, as one friend calls it) going everywhere and trying everything.

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