If you missed Saturday's surprise album release party at Revention Center, there's still time to get a piece of Travis Scott's Astroworld. The Missouri City rapper, who dropped his highly anticipated third studio album August 3, is releasing a 28-piece capsule collection of Astroworld-themed merch online every 24 hours through August 9.
As of this writing, there were 12 hours left to cop a "Happy Face Hat" ($40), "Greetings From Astroworld" long-sleeved T-shirt ($65), and an Astroworld stackable crate ($65). All items come with a digital copy of the album, plus presale ticket access to a future Travis Scott tour.
Beneath the goods still for sale are those that have sold out, including sweatpants, a Levi's denim jacket, and a skate deck, plus a bunch of T-shirts screen-printed with everything from the album logo (Scott's take on the real theme park's original colorful script) to a photo of DJ Screw. Our favorite? "I went to Astroworld and all I got was this f***kin T-shirt."
At the top of the page, a clock ticks down the seconds remaining until the next batch of merch arrives, effectively making everything in the album-themed collection limited edition. Even if you don't particularly want, say, an empty red crate for $65, there's a certain urgency to the whole campaign, its exclusivity so in-your-face—only 3 minutes before this disappears?! It's a bit of an ingenious marketing strategy, and one that feels very Kylie Jenner Cosmetics. Koincidence?