Customization is nothing new in the wedding world, and, in recent years, it's spread to the prom dress market, too. Want your gown to reflect your unique personality? As of this month, Houston-based personal styling and image consulting imprint, Lux Style & Design, is here to help with custom prom parties.
Upon Lux Style & Design’s web launch last year, the company received numerous inquiries about customizable prom dresses, so founder and CEO Tracie Benton set out to deliver. Whether your style is classic or edgy, she'll connect you with a designer to help you achieve your perfect look.
“I wanted a diverse group of designers and stylists on the platform. I didn’t want us to all look the same," Benton says. "Here in Houston we’re all super diverse. We don’t all dress the same. We don’t all look the same. When picking out the designers and stylists, I wanted to make sure we had people who work with plus-size, curvy women, different races and ethnicities. I just wanted everybody to be included.”
The prom party includes you, your posse, and a LS&D-approved designer. “We come to you with your group of girls and the designer will sit down with you one-on-one to talk about what you want your gown to be,” Benton says. “You get to be part of the process from the imagining to the sketching to the creation and actually seeing the dress.”
Granted, some girls will purchase their own prom dresses while others will have theirs paid for courtesy of the Bank of Mom and/or Dad. So, what’s in it for the parents? A free gift that includes a service featured on LS&D's website.
One fortunate high school senior in the Houston area will receive a complimentary custom prom look. Candidates are encouraged to write a 500-word essay describing their most acclaimed accomplishment. Once the essays are reviewed, the chosen applicant will be notified and subsequently begin the design process.
Plus, it's a chance for teen and parent to enjoy a special milestone together. “If I had the opportunity to do this with my mom—that’s a wonderful bonding experience," Benton says, "just to be able to say, ‘Me and my mom just made something magical for a very important event in my life.’”