Once again, hordes of holiday shoppers flocked to NRG Center from Nov. 13–17 to roam the seemingly endless aisles of the Houston Ballet’s 39th annual Nutcracker Market. With hundreds of merchants from across the U.S., the market attracted millions of customers, exceeded millions of dollars in merchandise sales, and set aside even more millions to support the Ballet itself and its academy and various scholarship programs.

Market-goers, with signature Nutcracker Market mimosas in-hand, snaked their way through the stalls, which featured everything from the requisite nutcrackers, ornaments, and Christmas trees to less conventional (but just as festive) commodities like custom-made dolls, sustainable clothing, and bar accessories. New this year: personalized salt dough ornaments, Alpaca fleece, and—wait for it—authentic hair extensions.

Of course, such a shopping extravaganza wouldn’t be complete without a few extravagant extras sprinkled into the mix. This year’s event—chaired by longtime Houston Ballet supporter Sara Wright Parr—included a Wells Fargo Preview Party, a fashion show and luncheon from Saks Fifth Avenue, and yet another fashion show from Macy’s to top it all off. 

Below, we recap this year’s Nutcracker Market by the numbers:

39
Years since the very first Nutcracker Market

4
Days of holiday shopping

107,240
Shoppers at this year's market

$20.4 million
Merchandise sales

11
Percentage of merchandise sales that aid the Houston Ballet Foundation

$40
Amount we're willing to spend on a decorative nutcracker

$5.4 million
Revenue that directly benefits the Houston Ballet Foundation

260
Merchants

23
New vendors

Unknown
Number of tree nuts actually cracked with a nutcracker (we're genuinely curious)

540,000
Square-feet of shopping space

$74.2 million
Proceeds raised for the Houston Ballet Foundation since 1981

3
Signature Nutcracker Market mimosas at next year's 40th annual market, please!

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