Resale Resolve

Here’s How to Reach Your Sustainable Shopping Goals in 2020

Used is the new new.

By Rebekah Kibodeaux January 29, 2020

With the first full month of 2020 just about in our rearview, you’re bound to have rethought your goals for the new year by now. More power to you if not (seriously—go you!), but many dreamers hoping to overhaul their lives begin to sink back into reality by the end of January, which allows doubt to creep its way in and convince us that we’re doomed to fail.

Folks, you’re not doomed. Even if you’re having trouble, there are ways and means to pick yourself up and get back on track. If you resolved to eschew fast fashion in favor of more sustainable shopping practices, it's not too late—we're here to help.

The Inspiration

Popular blogger, businesswoman, and podcast host Elsie Larson (half of the sister-duo behind A Beautiful Mess and A Color Story) promised herself in 2019 that she would only shop for used clothing for the entire year. After 10 months of practice, Elsie said on her blog, “I would definitely say that the best part of this whole experience is creating better habits and feeling much less wasteful, both of my own time and money, and also with the waste associated with over-shopping.” Her statement encapsulates exactly how droves of people feel about buying traditional retail, and it's that not-so-great feeling that's inspired shoppers everywhere to take on a similar challenge themselves.

According to thredUP’s Annual Resale Report, 64 percent of women have bought or are now willing to buy second-hand products, no doubt due to the rise of information made public regarding the fashion industry’s impact on our one and only planet Earth.

But with the lure of online shopping right at our fingertips, it’s still difficult to transition from “I have to have everything!” to “Maybe I can set this aside for now.” Whether you’re looking to erase or simply reduce your intake of fast fashion this year, there's no better time to commit to the undertaking thanks to the ever-increasing number of reliable outlets available to help you along the way.

Shop Sustainable, Shop Local

We Houstonians love our vintage and resale shops, and if you’ve made the intention of exploring the world of conscious spending, there are plenty of trendy spots here to cut your teeth. But don’t let the practice of shopping used keep you from supporting local artisans.

What's just as important as buying second-hand? Making an effort to spend your hard-earned coinage on items from ambitious Texans peddling their quality wares. Backing local businesses and purchasing pre-worn items go together like tacos and Tuesdays.

Online Shopping

Yes, you can still get your online-shopping fix and lessen your footprint when it comes to revamping your wardrobe. Instead of mindlessly browsing to web-based corporate marketplaces like Amazon or Target (guilty as charged), try resale sites like thredUP and Poshmark—alternatives that provide the same payoff of hitting up a yard sale without requiring a trip to the bank for actual cash.

The two sites do differ in return policies and how they handle commission for sellers, but they’re both surprisingly easy to navigate and fun to peruse. With thousands of merchants hosting both high-end and more affordable products, your shopping list and will grow—and your bank account will cry—just as quickly as if you were buying something brand-new.

Houston is also home to a unique online outlet that offers consumers a chance to fill their closets with basic, everyday pieces. Expect the unexpected with Goodfair, thanks to the site’s surprise picks for classics like a denim jacket or a trusty white tee: Simply select your size and the Goodfair peeps will ship you an item of their choice. The most exciting order looks to be their short-sleeved Hawaiian shirt deal, because who could possibly pass up a mystery print made for the tiki bar?

Oh, and don't forget Rent the Runway.

With a Little Help From Our Friends

You’re used to heading to the Galleria with your friends for an afternoon of brunch and browsing, and it doesn't have to be any different in the resale community. Brands like Poshmark will host get-togethers for local sellers and shoppers to network and get acquainted with each other—they did just that here in Houston last week—or you could gather your most fashionable friends and host a shindig of your own to swap and sip, just like any other Sunday afternoon.

The breath of life that comes with another trip around the sun inspires all sorts of goals and resolutions, and if you’re excited to make a mindful change in how you dress yourself in the morning, there’s no better time to start than right now.

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