The products listed here were independently selected by a member of the editorial staff. Should you choose to purchase a product through a link on this page, we may receive an affiliate commission.

IT'S THE MOST BEAUTY-FUL TIME OF THE YEAR with the return of Ulta's 21 Days Of Beauty sale. From August 29 to September 18, Ulta will take 50% off some of the five-star rated products in the cosmetic and skincare industry. 

During the annual sale, four to six products will be highlighted as the deal of the day and will end after 24 hours or once products sell out. With some of the biggest brands like Benefit, Philosophy, Urban Decay and Kylie in the mix, shoppers can take advantage of these must-have beauty essentials.

Scroll ahead to check out our top 10 products available both in-store and online.

Lilly Lashes

$28 $15

Image: Ulta

Lilly Lashes gained enormous Instagram coverage from being used on our favorite celebrities like Rihanna, Lady Gaga and Shay Mitchell. Grab a pair of star studded lashes on September 3rd. 

Shop Sept. 3

St. Tropez Self Tan Express Bronzing Mousse

$44 $22


Image: Ulta

Just because summer's tan lines from Tulum are fading doesn't mean they have to go away. Shop St. Tropez Self Tan Express Bronzing Mousse for a vacation tan all year long on September 3rd.

Shop Sept. 3

Benefit Cosmetics Precisely, My Brow Pencil Waterproof Eyebrow Definer

$24 $12

Image: Ulta

Arch that brow with Benefit's Precisely, My Brow Pencil Waterproof Eyebrow Definer on September 4th. 

Shop Sept. 4

Benefit Cosmetics Hoola Matte Bronzer

$30 $15

Image: Ulta

The Hoola Matte Bronzer is Benefit original that brings life back into your face makeup in an instant. Shop the unbeatable bronzer, online only, September 6th.

Shop Sept. 6

Philosophy The Microdelivery Exfoliating Facial Wash

$44 $22

Image: Ulta

Philosophy's Microdelivery Exfoliating Facial Wash is the perfect solution to eliminating dead skin for a fresh face. Shop the cleanser, online only, September 7th.

Shop Sept. 7

Buxom Wanderlust Primer Infused Blush

$23 $12

Image: Ulta

Lust over blush with Buxom's Wanderlust Primer Infused Blush for perfect rosey cheeks, only online, September 8th.

Shop Sept. 8

Elemis Pro-Collagen Energising Marine Cleanser

$62 $31

Image: Ulta

Treat yourself to a five star face wash with Elemis' Pro-Collagen Energising Marine Cleanser, only online, September 11th.

Shop Sept. 11

Beauty Bakerie Face Palette

$18 $9

Image: Ulta

For all the brownie lovers, you'll love Beauty Bakerie's Brownie Bar Face Palette on sale online September 14th. 

Shop Sept. 14

Urban Decay All Nighter Ultra Glow Makeup Setting Spray

$33 $16

Image: Ulta

Yes, the setting sprays of all setting sprays will be on sale September 15th. 

Shop Sept. 15

Kylie Cosmetics Matte Lip Kit 

$29 $15

Image: Ulta

The lip kit heard around the world, Kylie's famous lip kit duos will be on sale on Ulta's final day September 18th. 

Shop Sept. 18

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