Just ahead of the holidays, mega health and beauty retailer Sephora announced same-day delivery. Now Houston beauty gurus can get their makeup refill without leaving home.
Shoppers living within 15 miles of any participating Houston-area Sephora can make a purchase and have it delivered right to their door. Since its inception in late October, The Galleria storefront has received a tremendous amount of orders, averaging up to 15 a day and that number doubles over the weekend.
While the orders continue to skyrocket, Sales Lead and Manager Marlana Malveaux has seen the success of same-day delivery, but she’s interested in the effect same-day delivery will have on add-on sales. These sales allow Beauty Advisors to recommend products that pair well with customer selections.
"With online pick-up, we were still able to see the clients and add on to their order, but with our Uber delivery we can't do that," Malveaux tells Houstonia. "We don’t have the benefit of servicing them with other products with same-day delivery."
Sephora’s Galleria location has had an interesting turn-out of top-selling products from the same-day service. Malveaux notes an influx of customers purchasing hair care products.
"I guess customers have been doing a lot of research and Googling," Malveaux explains. "It’s not something that you can come and test in a store like your makeup and skincare, hair products are different."
As of now, the only stores offering same-day delivery are The Galleria, Rice Village, Memorial City, and City Centre. The current cost for the delivery service is $6.95, which doesn’t include tax and fees from the courier itself with no minimum spend requirement. And if items don’t work out, returnable items can be brought back to the store.
Orders made before 4 p.m. can expect delivery before 8 p.m, whereas orders made after 4 p.m. will have their purchase the following day. For more information, visit Sephora online.