Spring Threads

Texas Designer Brandon Maxwell Debuts First Walmart Collection

A spring 2022 collection is unveiled under exclusive brands Free Assembly and Scoop.

By Danielle Wright March 3, 2022

Designer Brandon Maxwell appointed creative director of Walmart brands Free Assembly and Scoop. 

Image: Walmart

With local boutiques revealing their spring arrivals, Walmart has joined in finally unveiling the first collection of two of its exclusive brands under Austin designer Brandon Maxwell. A year after Maxwell was appointed creative director, the conglomerate now offers runway apparel at affordable prices with brands Free Assembly and Scoop

“Working with Walmart has long been a dream of mine,” says Maxwell, who is also a judge on the hit Bravo television series Project Runway. “Like many people across the country who live in a small town, Walmart was the destination for everything where I grew up in Texas, including clothing,”

Unisex apparel line Free Assembly offers clothing for both adults and children made of versatile separates to create infinite outfits. The collection features a vivid array of shirts, blouses, pants, sweaters, and dresses. However, with Maxwell’s influence, the brand has elevated with trendy patterns such as the short sleeve stripe T-shirt ($14),  lively monochrome with fleece crewneck ($16), and timeless denim like the femme utility jumpsuit ($36), while still possessing its simplistic look. While Maxwell has improved the quality of Free Assembly through material selection and production, the brand still maintains its affordability, ranging from a $3.50 kids tee to a $48 men’s puffer jacket. 

Kids collection for Free Assembly.

Image: Walmart

Scoop, on the other hand, is focused on womenswear, which Maxwell has elevated to meet the needs of high fashion. The spring collection features exhilarating colors of hibiscus reds and canary yellows with fresh prints, including blue brushstrokes and lavender paisley, and pink ikat animal. Midi and maxi dresses, puffy sweaters, delicate blouses, and pleated skirts fill the collection as well as denim jeans, athleisure shorts, and footwear. There’s also a selection of trinket jewelry, including gold-plated rings and bracelets, and multicolor necklaces and earrings. The collection’s prices range from $5 shirts to a $75 color block faux fur coat.

Through the partnership, Maxwell will oversee four seasonal collections annually with Free Assembly and Scoop. 

Since the launch of his eponymous brand, Maxwell has gotten cosigns from the likes of Oprah Winfrey, Michelle Obama, and Nicole Kidman, who have been spotted flaunting his creations. 

“This partnership allows me to bring the experience and joy of fashion to countless people who live in small towns across the country,” he says. “Everyone deserves to have access to well-designed clothing at an accessible price point. That is, after all, the most fashionable thing we can do.”

Shop the spring collections of Free Assembly and Scoop online and in-store.

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