Road Trips

All the Reasons Why People Are Flocking to Waco

Visit the Texas town for Magnolia Market at the Silos, the Mayborn Museum Complex, a beer spa, and more.

By Ana Garcia August 9, 2023

The reason Waco is on the map for tourists these days: Magnolia Market at the Silos, of Chip and Joanna Gaines fame.

Image: City of Waco

The FIRST FEW THINGS that come to mind when you think of Waco probably include Baylor University, HGTV’s home renovating show Fixer Upper and hosts Chip and Joanna Gaines’s Magnolia Market, and the Branch Davidian cult that’s having its moment on Netflix. But there’s more that meets the eye in this thriving city: a booming arts scene, an array of great dining options, and a wealth of ways to enjoy the outdoors give other Texas towns a run for their money.

Simply put, there’s a lot of Texas in this town. The birthplace of Dr Pepper is also home to both the Texas Ranger Hall of Fame and Museum and the Texas Sports Hall of Fame. It’s also a significant archaeological site, where the bones of 25 ancient Columbian mammoths were found in 1978. Surrounded by the natural beauty of Central Texas and the Bosque River (a tributary of the Brazos River), Waco is a treat for all the senses.

Take a stroll on the riverwalk, walk across the suspended bridge, and enjoy all there is to see and do in Waco.

Image: City of Waco

What to Do in Waco

Take a Waco-Tours sunset cruise on the Brazos River and learn about ​​Waco’s storied history. Ride by McLane Stadium, one of three on-campus college football stadiums that are accessible by water. At the end of your day, sit back, relax, and enjoy a special Wacoan Dr Pepper float. If you’re not into boat tours, consider taking the Classic Waco Tour. Spanning two-and-a-half hours, the bus tour takes you to Waco’s top attractions including Baylor University, Cameron Park, and through historic neighborhoods, making it a great way to get acquainted with the city.

For the outdoorsy-inclined, there’s a beautiful seven-mile riverwalk, which runs straight through downtown Waco and is perfect for a morning run, romantic stroll, or nice walk for fresh air. Once you’re ready to head indoors, for a truly unique experience, soak in a copper tub full of beer while sipping a flight at the beer spa at Pivovar, a Czech-style building that serves as a hotel, restaurant, bakery, and biergarten. Beer baths will leave your skin feeling smooth and refreshed. No, you won’t get buzzed, but you will leave smelling like beer.

The Dr Pepper Museum in Waco is a real treat.

Image: City of Waco

Visit Valley Mills Vineyards, located just under 30 minutes from downtown Waco. This family-owned winery produces bottles from 100 percent Texas-grown grapes. Book a tour or a tasting and then head out onto the patio to take in the gorgeous views.

Head over to the Mayborn Museum Complex, located on the Baylor University campus. The complex features a natural science and cultural history museum focusing on Central Texas with walk-in dioramas, including one on the Waco Mammoth National Monument and exploration stations for geology, paleontology, archaeology, and natural history. In addition to the natural history exhibits, there are 17 themed discovery rooms that encourage hands-on learning for all ages as well as a Historic Village, a set of nine wood-frame buildings that provide a glimpse into the past, bringing to life a community in the 1890s.

The reason Waco is on the map for tourists these days is due in large part to the Silos, a shopping complex owned by the Gaineses. Grab a gift from Magnolia Market, a sweet treat from the Silos Baking Co., and listen to music while eating lunch at the food trucks. There are many new reasons to visit Waco, but don’t forget to check out the Dr Pepper Museum, just a short walk from the Silos.

After brunch at Hecho En Waco, take a photo with the red dinosaur.

Image: City of Waco

Where to Eat in Waco

You can’t visit Waco without going to Magnolia Table for brunch. Avoid the long line by making a reservation in advance. Try the housemade buttermilk pancakes and Jo’s buttermilk biscuits with strawberry butter while sipping on a lavender latte.

It’s only a true Texas town with barbecue and Tex-Mex restaurants, and Helberg Barbecue and Hecho En Waco won’t disappoint. Try Helberg’s Sunday special featuring smoked meatloaf with garlic mashed potatoes. Or order a family pack (amounts vary) that contain a little bit of everything from brisket, ribs, sausage, sides, to banana pudding. At Hecho En Waco, brunch is the way to go. Grab a plate of chilaquiles to pair with a refreshing peach bellini or savory michelada.

For authentic Italian food, treat yourself to pizza or pasta at Di Campli’s Italian Ristorante. You can’t go wrong with anything on the menu, but we recommend the gnocchi, which practically melt in your mouth. And no visit to Waco would be complete without heading over to local favorite George’s Restaurant (there’s even a song about it), famously known for its chicken-fried steak and Big O beer. End the night with drinks at Undercroft, a BYOB speakeasy-style social club. Bring your own spirits and the bartender will whip you up something custom made to your liking.

Waco is a treat for the whole family.

Image: City of Waco

Where to Stay in Waco

There are plenty of places to choose from when thinking about where to lay your head down at night, but why not go all out and stay in a home dedicated to the King himself by booking a night at the Elvis House? Learn about his colorful and storied life through memorabilia displayed around the house, and even make Elvis’s famous peanut butter and banana sandwich in the kitchen. Spend time in the Elvis Den, painted in his favorite colors of pink and black, where you’ll find an original Sony three-screen TV. It is said that he liked to watch three news networks at one time, so Sony made these exclusive sets and gave them as gifts to people like Elvis and President John F. Kennedy.

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