As a wife and mother, Katy's Heidi Hansen spends a lot of time in liminal spaces—around the house, by the pool, in the car running errands. In times like these, Hansen didn't want to expend a bunch of effort putting together an outfit, but neither was she a fan of running around in sweatpants and college tees. Her solution: the perfect caftan.
"I feel like caftans are totally underestimated. It's about not sacrificing style for comfort. You can look amazing in a caftan, no matter how old you are or what size. I'll add lipstick and wear them out to dinner. I even sleep in them sometimes," says Hansen. "I'm always shopping for them, but it's hard to find ones I love, especially for under $400."
After years of thinking about it, Hansen put her passion for caftans into practice by launching her own line of luxurious loungewear under the label Heidi Houston, designing pieces on her kitchen table after the kids went to school. Her inaugural collection—going live on her website on June 26—includes both long and short caftans, robes and pajamas in bright, modern colors—think hot pink, tangerine, lime and rich cobalt blue.
"I wanted something less ornate, more modern feeling," says Hansen. "Something colorful but classic that makes it simple to look put-together without putting a lot of effort into it." Her focus on everything being easy and breezy meant that Hansen spent a lot of time finding the perfect fabric, finally settling on a silky synthetic that doesn't wrinkle or require dry cleaning.
Her collection starts at $58 for pajama separates and goes up to $188 for a floor-length caftan, but Hansen says the value comes in the pieces' versatility. In addition to the wear-everywhere caftans, she likes pairing her short robe with a white tee and jeans for an upgraded, layered look, throws the pajama top on over shorts for a casual lunch look, and swears by the pajama bottoms as the perfect pants for a day of air travel.
"If you're going to spend money on a robe, you should be able to wear it not just in bed," she says.
The Heidi Houston collection is available starting June 26 at heidihouston.com.