Sarah may be a native of Dallas/Fort Worth, but today she’s loyal to Houston. (She still loves the Cowboys.) She joined the Houstonia team in October 2014, heading up fashion, style and design coverage and covering other beats including the local drag queen scene and all things Matthew McConaughey.

A Rice alum, she previously worked for CultureMap and the Houston Chronicle.

Cheap Thrills

Why Do We Have Memorial Day Sales?

Plus, what to buy—other than mattresses—and what to wait on until the real deals arrive.

2:04pm By Sarah Rufca Nielsen

So long, Dereon

Goodbye to the Hadley Street Dreams

Mathew Knowles has sold the Midtown music and event complex where Beyoncé and Solange recorded.

10:43am By Sarah Rufca Nielsen

Alternative Medicine Guide

The Essential Facts About Essential Oils

The practice of using plant-based essential oils to promote healing offers—yes!—real health benefits.

12:00am By Sarah Rufca Nielsen

Clutch City

We Are Literally Dyeing Over These Shibori Prints

Chic shibori is bringing tie-dye back.

12:00am By Sarah Rufca Nielsen

Elements of Style

Elements of Style: Ashley Cid, Entrepreneur

The owner of the online shop Milk & Honey Vintage is young, but her style is classic.

12:00am By Sarah Rufca Nielsen

Cheap Thrills

Where to Shop for Sandals on a Budget

Five places to buy a summer's worth of shoes without breaking the bank.

05/24/2017 By Sarah Rufca Nielsen

What About Gen-X Orange?

What Color Will Be the Next Millennial Pink?

Six educated guesses, from Greenery to Fran Drescher pink.

05/24/2017 By Sarah Rufca Nielsen

Queen B

Beyoncé's Baby Shower Was As Epic as You Imagined

The Beyoncé-themed details include a flower chair and veil to recreate her pregnancy announcement pose and—natch—a lemonade stand for the kids.

05/23/2017 By Sarah Rufca Nielsen

Pop-Up Shop

Dallas's Coolest Jewelry Store Is Popping Up in Houston

Ylang 23 puts sparkle in motion for a one-day event at Atrium Ready-to-Wear.

05/22/2017 By Sarah Rufca Nielsen

Fitness Friday

REI Wants to Get Indoor Climbers Outside

The REI Co-op Climb heading to Houston's Momentum gyms will help athletes train, learn and shop for climbing adventures in a single destination.

05/19/2017 By Sarah Rufca Nielsen

H-Town Life

The 10 Best Things Overheard at Brasserie 19

"Do you think it's okay to order the oysters even though Saturn is in retrograde?"

05/18/2017 By Sarah Rufca Nielsen

On the Scene

Socialite-Turned-Author Plum Sykes Parties in Houston

Houston's bold names headed to Burberry to celebrate the debut of Party Girls Die in Pearls.

05/17/2017 By Sarah Rufca Nielsen

Style Guide

What to Wear to Every Wedding Event This Summer

Muse's Lindsay Mousoudakis talks bachelorette bathing suits, rompers at rehearsals and the flattering dress trend every guest can get behind.

05/17/2017 By Sarah Rufca Nielsen

Rainbow Magic

10 Ways to Get More Unicorn in Your Life

No food coloring required.

05/15/2017 By Sarah Rufca Nielsen

Design

DesignHive Is Bringing the Stylish Office of the Future to Houston

Four innovative architecture firms have designed cutting-edge workspaces inside 1600 Smith.

05/12/2017 By Sarah Rufca Nielsen

Television

The Property Brothers Are Taking on Galveston—and Each Other

The fifth season of HGTV's Brother Vs. Brother heads to the Gulf Coast.

05/11/2017 By Sarah Rufca Nielsen

Menswear

Dickies Are Suddenly Cool Again—Just Ask Reserve Supply Co.

The Houston store has expanded its exclusive collaboration with the legendary Texas workwear brand.

05/10/2017 By Sarah Rufca Nielsen

Retail

Rice Village Is Getting an Artful, Pedestrian-Friendly Makeover (Again)

Goodbye, pink brick; hello, stylish storefronts.

05/10/2017 By Sarah Rufca Nielsen

Retail

8 New Spots to Shop in Houston This Month

From a spa pop-up to an East End spot for south-of-the-border finds.

05/09/2017 By Sarah Rufca Nielsen

Fashion Designers

Vivienne Tam on Why Orange is the New Houston

The fashion designer was fêted in Houston as she debuted her H-Town-inspired collection at Baanou.

05/08/2017 By Sarah Rufca Nielsen