Houstonians really love Orangetheory Fitness–so much so that the Florida-based franchise, which already boasts 14 locations here, is opening six more this year, the company announced today. That expansion will grow Orangetheory's Houston-area footprint to a whopping 20 locations, and franchise owners Jim Potesta and Marty Reichenthal plan to open as many as 25 in the greater Houston area before all is said and done.
"This major studio expansion is thanks entirely to the Houston community's warm reception of our fitness brand," Potesta said in a press release. "We are amazed by the vast number of Houstonians who are dedicated to living a better, healthier life, and we are thankful Orangetheory Fitness is a part of their fitness journey."
Pre-sale for the first new studio in Cypress (28404 Highway 290, Fairfield) is scheduled to begin in April, with pre-sale for Bellaire (intersection of Weslayan Street and Bellaire Boulevard), Heights (intersection of Loop 610 and Yale Street), and Midtown (intersection of Holman and Louisana Street) locations set for each subsequent month. In September, pre-sale begins for Riverstone (intersection of LJ Parkway and University Boulevard) and Atascocita (16430 W. Lake Houston Parkway) studios.
The new locations will join Orangetheory's current offerings in Cinco Ranch, Conroe, Cypress-Town Lake, Kingwood, Pearland, San Felipe, Sawyer Heights, Spring, Sugar Land, Town and Country, Vintage Park, Webster, West University, and The Woodlands.
The franchise turns eight next month—it first launched in Fort Lauderdale, Fla. in 2010 and has since grown to include more than 730 studios in 45 states and 16 countries. Its hour-long, high intensity interval training-style classes monitor five zones of heart rate and have earned fans from Houston to Hong Kong.