Day Trip

Fresh Out of Spring Break Ideas? Take the Fam to Froberg’s Farm

Whether you’re down to pick some strawberries or just need an excuse to get out of the city, this Alvin farm has what you need.

By Sofia Gonzalez February 21, 2025

Froberg's Farm is situated about 40 minutes outside of Houston in Alvin.

Spring break is just around the corner, which means a whole week of having the kiddos home from school with free time galore. Thankfully, Houston and its surrounding areas are filled with plenty of family-friendly activities, and one of our favorites is Froberg’s Farm. This 45-acre experience is located about 40 minutes south of the loop in Alvin. It offers a variety of fun festivals as well as flower, fruit, and vegetable picking (all dependent on the season, of course).

Original owners Fred and Katie Froberg first began serving the community in 1894 off I-35, but didn’t officially open as Froberg’s Farm until 1936, when it settled at its current location. Not too long after, the farm began offering its popular pick-your-own strawberries activity—the only crop they grew at the time.

Eventually, their sons Alfred—who went by Coon—and his brother, John, built what became known as the farm’s first store, which was just some tables under an oak and pecan tree. In 1960, Coon took over the farm with his wife, Jo Ann, and 18 years later, they expanded the store to serve as a community gathering space for customers.

Alfred Jr., one of their five children, took over the farm after his dad’s passing and mom’s retirement in the early 2000s. He eventually spearheaded a full renovation of the store, which became a community grocery with a full-service bakery. You can still shop here today for homegrown fruits and vegetables, jelly made from the fruit on the farm, pasture-raised eggs, dairy products, chicken, candy, hot-roasted peanuts, pecans, Texas pure wild honey, organic Woodstock nut butters, Mrs. Renfro’s salsas, and jams made by Arkansas-based Stutzman’s Pantry.

With such a big operation, it would be hard for Alfred Jr. to run it all on his own. Thankfully, his nephew Tyler Froberg and his wife, Kristi, are there to help—oh, and the other 50 or so farm hands. The team now helps continue the farm’s legacy and has turned it into a day trip destination.

Create the perfect bouquet with fresh-picked flowers at the farm.

If want to get down and dirty this spring, you’re in luck. The farm offers strawberry picking January through mid-May, and holds an official strawberry festival every Saturday and Sunday in March, as well as the week of March 17–21 for spring break. The $5 entrance fee for anyone over the age of 2 is the same throughout the season. The fruit goes for $5 per pound and each Froberg bucket is $2. The farm warns to always check its Facebook or call ahead to make sure there are plenty of strawberries available for picking. The farm also currently has tulips available for picking at $10 a cup.

For the most fun attractions, visit the festival on a weekend. They include a “bee coaster” ride that’s pulled by a tractor, a sandpit for kids under the age of 5, an adult tricycle race track, duck races, and opportunities to have a Nerf ball fight or test your target skills with a tennis ball or apples.

Looking beyond spring, the most famous Froberg offering won’t be back for another couple hundred days: The fall festival is typically held from late September until early November. It offers some of the same activities as its strawberry festival, plus a corn maze, paintball gallery, cotton patch, and pumpkin painting. The fall fest also boasts live music events and has food trucks available to curb your hunger.

A Christmas tree farm pops up at the end of November. So, if you’re not into the artificial stuff and would rather have the real deal, take your family to cut down your own tree.

Regardless of when you go, Froberg’s Farm is also a calming area to walk around, so if you simply need a bit of a nature break—and some organic, whole foods in your system—then get your steps in, grocery shop, and admire the rows of flowers the farm has on offer daily.

And before you leave, step into Greak’s Smokehouse. This butcher shop located on the farm is known for its homemade pecan sausage, brisket, jerky, boudin, and barbecue sandwiches. It’s the perfect snack for the road on your way home.

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