If the thought that Jerry Maguire is now of drinking age doesn't make you feel old, perhaps this will: South by Southwest is celebrating its 30th anniversary this year. The annual interactive, film and music festival in Austin, which kicked off last Friday, March 10, is always a big draw for Bayou City residents—it's just a couple of hours down the road, after all—and this year is no different.

A total of 64 Houston-based artists are playing the festival, which runs through Sunday, March 19. But plenty of other Houstonians have headed to SXSW to participate in the interactive and film portions too. Above, we catch up with a few of them.

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