The return to live performances (SAFLEY) is A cause for celebration.
Artists’ returning back to performing in-front of large crowds marks a collective sigh of relief from music fans nationwide, and Smart Financial Centre at Sugar Land doesn’t plan to waste the moment. A stunning array of talented acts were announced to perform at the community center, consisting of fan favorites, and world renowned names.
Pandemic cancellations deeply impacted musicians and employees tied to concert venues. “Its opening will positively impact many of our restaurants, hotels, and destination shopping locations, in addition to providing much-needed support to the performing artists who were among the first to shut down in 2020 and the last to resume,” City of Sugar Land Mayor Joe R. Zimmerman said in a statement.
While concerts were put on a nearly year-long hold, the event venue operated in several capacities during the pandemic; including a hosting space for COVID-19 testing and vaccinations as well as a voting center for the 2020 Presidential election.
The new fall lineup, which kicks off October 2, includes H.E.R., TLC, Pat Benatar, Alice Cooper, Erykah Badu, and Old Dominion – just to name a few. Smart Financial's new General Manager, Michael Riley, holds 25 years in the live entertainment industry. Riley has worked with the AT&T Performing Arts Center in Dallas, and, most recently, Live Nation’s The Pavilion at the Toyota Music Factory in Irving, Texas. Sympathizing with the desire to attend live shows, he says in a statement, “Nothing can beat the experience of seeing your favorite band perform live and in person. There is an energy and bond created between the audience and performer that can only happen in a live setting.”
With energy surging around this long-awaited return, The centre has not forgotten its prioritization of safety. “We’re celebrating not only the return of live music but also the responsibility to create as safe an environment as possible for fans,” Riley continues.
Steps to ensure safety include strongly encouraging masks for unvaccinated or at-risk guests and, at the discretion of performing artists, proof of vaccination, or negative Covid test for admission. Sanitization stations will be available throughout the venue, and all staff and vendors will be required to wear masks.
For full details, schedule updates, and attendance requirements please see smartfinancialcentre.net.