WORLD OF COLOR

Color Factory: The Expert’s Guide to Houston’s “Rainbow Wonderland”

Plan your rainbow-colored journey through the Color Factory's interactive museum.

By Stephanie Bartels

Image: Color Factory

Situated along Kirby Drive and Richmond Avenue, a white building with colorful stripes stands out against a block of restaurants and businesses. The stripes could be mistaken as another one of Houston’s vibrant murals, but really, the rainbow  hints at the world of color that comes to life inside the building. The Color Factory is a fully immersive and interactive art experience that originally launched in 2019 with the intention of being a temporary pop-up, but the popularity of the exhibit has allowed it to stick around longer. Local artists and institutions curate the displays, and the city of Houston inspires the colors throughout the rooms.

Considering a visit to Houston’s most colorfully curated experience? Here’s what to know:

Where do you park? 

Parking isn't an issue—there's a garage with paid parking across the street, attached to Pinstripes.

What do you do at the Color Factory?

The Color Factory has 10 rooms filled with the colorful visions of local artists. Among the rooms are installations that inspire human connection with your fellow patrons. One room requires you to hold hands to power an animated and musical display that reads “You Are Magic”, another requires that you hold eye contact with the person sitting across from you while sketching a portrait of them. Other installations allow you to disconnect from adult life and connect with your younger self by diving into a giant ball pit (created in partnership with NASA to celebrate the 50th anniversary of the Lunar Landing), or dancing under a downpour of confetti.

Image: Color Factory

Is there food at the Color Factory? 

Yes! Each installation is tactile and stimulates all senses thanks to an array of scents, textures, sounds. Samples of cookies, candy, and ice cream are included in the price of  your ticket. (Fun fact: you can flip your ice cream upside down without losing a single drop because it’s flash frozen.) 

How long does it take to go through the Color Factory?

It takes about 90 minutes to experience all the rooms. 

Can you take photos at the Color Factory? 

You can take your own photos or use any of the photo booths spread throughout the exhibits. Staff will provide you with a token to scan at the booths, which allows the Factory to email you a link to download all your snaps from the day. 

Image: Color Factory

Is the Color Factory good for kids? 

The Color Factory is perfect for all ages, however, strollers are not permitted in the exhibits and can be checked in at the lobby. Currently, the Color Factory is transformed into a limited-time spooktacular Halloween experience called Haunted Hues. Visitors get access to ghoulish sweets, pumpkin-painting, and pumpkin displays through November 1. 

How much does it cost to go to the Color Factory?

Tickets are $36 Sunday through Friday and $39 on Saturday. Children ages 3–12 are $28 and ages 2 and under are free. 

Image: Color Factory

What are the hours?  

The Color Factory is open almost everyday except Monday. 

  • Monday: Closed
  • Tuesday: 10 a.m.–5 p.m.
  • Wednesday: 10 a.m.–6 p.m.
  • Thursday: 10 a.m.–6 p.m.
  • Friday: 10 a.m.–7 p.m.
  • Saturday: 9 a.m.–8 p.m.
  • Sunday: 10 a.m.–6 p.m. 

Are there other Color Factory locations?

If you happen to love the Color Factory in Houston, consider a trip to New York City or Chicago (or both) to visit the other Color Factory locations and experience the exhibits unique to each city. 

Where is the Color Factory in Houston? 

The Color Factor is located at 3303 Kirby Dr, Houston, TX 77098. 

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