The tradition of hand-painting signs is alive and well in Mexico and among Mexican-Americans. These designs are called rótulos; the artists, rotulistas. Artwork in bold primary colors at taco trucks and taquerías draws in hungry patrons, offering a quick rundown of prices and delicacies. Hand-done caricatures and mascots are cute, but also serve as a memory tool for future reference: Let’s go eat tacos at the truck that looks like a big boom box! Next time you visit your favorite neighborhood taco spot, take a step back to admire the beauty of this artwork before enjoying your edible masterpiece-on-a-tortilla.

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