Houston is getting a new frontrunner in the burger industry. Announced last Friday, Trill Burger, a new smashburger concept, is making its way to H-Town.
The unique flagship was developed by Andy Nguyen (Afters Ice Cream, Dough and Arrow) and siblings Patsy and Benson Vivares (Sticky’s Chicken) alongside Houston legend and half of UGK, Bun B.
Originally introduced at the Tastemaker Awards, the concept will feature a simple menu of thin, crispy-edged smashburgers, a delicious concept that has been trending in California but has yet to hit the mainstream in Houston. And enlisting the help of the self-proclaimed "King of the Trill," it was only right to name the rapper's latest venture after his famously coined term.
Birthed from his love and fascination with food, Bun B tells Houstonia that he was "trying to find the best entry point for me." Despite a series of collaborations with other restaurants, the pop-up eatery marks the Port Arthur native's very first restaurant venture. The new concept serves as a cousin to the Vivares siblings' flagship concept, Sticky's Chicken, where Nguyen is a partner.
Sticky's started off as a popular Houston food truck that opened a brick-and-mortar location in 2019 and Bun B is a longtime supporter of Sticky’s, whose fans also include NFL star DeAndre Hopkins, NBA champion PJ Tucker, and model/actress Karreuche Tran.
Patsy Vivares exclusively tells Houstonia that there's a Houston-inspired burger in the works, and the Oklahoma Onion Burger, which was served at the Tastemaker Awards, will also be available with fries (yum).
Since the announcement Friday, there's been an immense amount of support from the Houston community.
"It's been amazing. It's actually really exciting because when we first started on Instagram, we had 22 followers that day, and the next day it was 6,000," Vivares says. "There's been a lot of positive feedback."
Trill Burgers will host its first pop-up at Sticky’s Chicken on August 8 at noon. For more information, visit www.trillburgers.com.
Sticky's Chicken, 2311 Edwards St.